Attention is the Metric We've Been Waiting For
Mike Follett's lengthy career in media planning now helps LUMEN perfect its media attention measurement. He chatted with Realeyes about the importance of combining...
Being a Trailblazer in Attention Creates a Competitive Advantage
Paolo Provinciali, head of paid media strategy and operations, LinkedIn is a big advocate for using attention metrics to demonstrate specific business outcomes. He...
Attention Helping Determine Quality of an Impression
Angelina Eng has over 25 years of digital media, marketing and operations experience, focusing on helping agencies and brands to define, build and manage digital...
Attention Industry Needs to Move Upstream to Content Creation
In his illustrious career, Bill Harvey has consistently advanced the field of advertising measurement towards better metrics tied to more specific business...
Not All Attention is Equal
Marc Guldimann has been on the forefront of innovative media measurement, having started and sold multiple companies in this space. He’snow founder and CEO of...
Attention Top of Mind at ARF Summit
Realeyes was in full force at The Advertising Research Foundation’s (ARF) Summit last week: Attention Metrics: Moving from Laboratory to Field Applications.
LinkedIn Head of Media: You Must Have an Attention Strategy
“If you don't have a strategy to optimize for attention in advertising, you shouldn't do advertising.” Don’t take our word for it; the above is a verbatim quote from...
Mars, GSK Approach to Attention Highlights at ICOM & MAD//Fest
Brands and measurement providers shared how attention measurement is the metric of the future at both the I-COM Summit Roundtable - Business Case for Attention and...
Realeyes Launch Partner in Teads Attention Program
Teads announced at Cannes the launch of its Attention Program, which features creative and attention quality metrics from Realeyes and provides clients with...