Mihkel Jäätma and Yan Liu

Realeyes & TVision Partner to Expand Full Suite of Attention Metrics

Building on their joint research on best practices to maximize viewer engagement with TV ads, Realeyes and TVision, leaders in attention measurement, will offer...

Realeyes and TVision Report

The CMO Guide: Improving Media Efficiency Through Creative Attention

Realeyes and TVision looked at the connection between creative and media in an innovative study designed to empower marketers to better understand how pre-market...

Close-up of a man's face wearing glasses that are reflecting his screen.

Optimizing for Attention Drives Brand Lift

Realeyes has been proud to partner with global media platform Teads to collectively demonstrate how attention drives brand lift.

Halloween is an Untapped Opportunity for Candy Brand Advertising Online

This past weekend, a sizeable portion of the world began celebrating Halloween. And while the pandemic is still a constant threat, the availability of vaccines means...

Former Google Exec Dave Fall joins Realeyes as Chief Product Officer

We are excited to announce that Dave Fall has joined Realeyes as Chief Product Officer He will lead Realeyes’ overall product strategy and operations, including its...

ARF Aidience xScience with Max Kalehoff

Realeyes Presentation at the ARF [WATCH]

As our VP of marketing Max Kalehoff wrote in his Forbes article, the growing attention to attention is great for the advertising industry. That’s why he was excited...

Realeyes Wins SaaS Awards Newcomer Honor

We are proud to announce we won the Newcomer Award at the SaaS Awards this year. Though we don’t necessarily feel like a newcomer, it’s a welcome reward for all that...

School bag with a Covid-19 mask

Revisiting COVID Vaccination PSA Effectiveness as School Opens Up

When we released our Vaccine Ad Report in June, there was a little bit of optimism that come the beginning of the 2021 school year, the world would collectively be...

Realeyes CEO Mihkel Jäätma

Dell Technologies, Realeyes discuss attention and emotion AI

We were pleased to be featured in a Dell Technologies story about attention and artificial emotional intelligence (AEI), the field we are pioneering. The author...