I’m excited to announce our new and improved PreView, a timely development as industry turns its attention on creative.
We have always believed that creative performance needs to be an always-on strategy. Yet, advertisers seldom test the efficacy of every video creative. The reality is that there wasn’t an easy-to-use and cost-effective way to do so. Until now.
Our new PreView platform enables advertisers to test every video for the attention economy.
The revamped PreView Platform offering includes:
- Access to creative attention benchmarks based on over 50,000 video tests
- 15 complimentary launch test credits
- Dashboard access, including a Community Ads Vault of thousands of ads
- API support for partners seeking to embed Realeyes video attention tech into their own measurement systems and audiences
The new PreView platform arose from customer feedback that unprecedented simplicity, agility and scalability could help advertisers excel at video creative performance.
We are returning humanity to advertising measurement by assessing real human response to ads. We are eliminating the challenges associated with self-reported data and long, complex surveys.
Advertisers are now able to drive creative effectiveness at enterprise scale.
One such example: our award-winning project with Mars, Inc., where its creative attention testing system, using Realeyes, scored over 1,000 creatives in about a year, which resulted in $30 million in ads optimizations.
We continue to show that more attention equals more sales, which unlocks sustained competitive advantage and growth for brands who run on PreView.
I want to give a big thank you to the Realeyes team for working tirelessly on this upgrade and to our clients for their great input, both of which helped us create the definitive creative attention platform for advertisers of all sizes, agencies, and our partners.
