Dentsu Japan Launches Attention Report & New Creative Excellence Solution
Today marks the launch of Dentsu’s International Brands Attention Economy Program. Dentsu has brought together Realeyes, Lumen Research, and a coalition of partners...
Winning Consumers’ Attention in the First Critical Few Seconds
Siim Säinas, Google Social Measurement & Insights Manager APAC, leads marketing measurements, insights, and strategic analytics projects in 16 markets. He spoke to...
Realeyes Assists IAB Attention Task Force in its Explainer Series
Realeyes is proud to contribute to the IAB Attention Task Force, which is developing a series of resources to educate and align the ad industry’s adoption of...
Reddit's AI Acquisition Proves Importance of Creative Data in Media
The recent acquisition by Reddit of Memorable AI demonstrates how much importance leading publishers are placing on performance data about ads – not simply the media...
Realeyes Unveils Revolutionary AI-Powered Heatmaps Technology
Heatmaps have long been an integral part of the advertising industry, especially attention measurement. From website measurement to tracking ads, marketers have...
Three Steps to Success with Attention AI
This article is the third part of a series of posts that explore how AI-powered synthetic attention data opens up the possibility of greater creative effectiveness...
Putting Synthetic AI Attention Measurement at the Center of Everything
This article is the second part of a series of posts that explore how AI-powered synthetic attention data opens up the possibility of greater creative effectiveness...
The Path to Sales Lift Through Attention AI
This article is the first part of a series of posts that explore how AI-powered synthetic attention data opens up the possibility of greater creative effectiveness...
PreView Debuts New Contexts, Updated Dashboard Features, and Heatmaps
Realeyes PreView, the world-leading ad effectiveness solution, is a longstanding solution for leading advertisers, agencies and research partners.