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Attention is All About Delivering Value

Keith O'Brien

Keith O'Brien

January 18
5 minute read
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Duncan Southgate

Kantar's Comprehensive Approach to Attention

Duncan Southgate, Senior Director of global creative in Kantar’s Insights division, is a creative, media, and brand insights expert passionate about delivering...

Kantar Context Lab logo over Realeyes dashboard screen

Kantar Integrates Realeyes Attention Tech to Advance Ad Effectiveness

We’ve long admired Kantar’s legacy as a pioneer and trusted partner in ad measurement to the world’s largest brands. Which is why we’re excited to announce we have...

Albert Thompson

Exploring Attention’s Renaissance

Albert Thompson, Walton Issacson MD, digital innovation, discussed why attention is the only thing that matters, why the truth about attention will set CMOs free,...

Alex Cheeseman

Attention as a Catalyst for Change

Alex Cheeseman is Head of Enterprise, UK at Outbrain, a technology platform that drives business results by engaging people across the open web. He spoke to Realeyes...

Rob Hall, CEO Playground XYZ

Helping Advertisers Solve the Attention Puzzle

Playground XYZ CEO Rob Hall spoke to Attention Leaders about how attention success varies by environment, how it needs to be tied to business outcomes, and how...

Simon Thomas

Attention Measurement’s Global Footprint

With nearly 1/3rd of the big six agency billings, GroupM has huge influence on how clients advertise. Simon Thomas, Global Director - Audiences Research and Media...

Ethan Rapp

The Tremendous Opportunity in Attention Measurement

Ethan Rapp just wrapped up a 10-month project at the ARF where he was responsible for cataloguing the full suite of attention providers. He shared what he learned in...

Sam Monsour - Oracle

Let the Attention Data Tell the Story

Sam Mansour is senior manager, product management at Oracle, has witnessed the significant changes in advertising metrics from the publisher, creative, media and...

Hannah Richardson - Snap Inc

Moving Beyond Viewability to Focus on Consumer Engagement

Snap’s Hannah Richardson has prioritized marketing effectiveness throughout her career in the marketing, PR and advertising industries. She is now group manager,...