Attention Council Salon

Debate to Define Attention Continues at Attention Council CIMM Salon

The Attention Council recently held the Inaugural Coalition for Innovative Media Measurement (CIMM) Salon, where members shared their approaches to attention metrics...

Illustration of a crystal ball containing lots of cash and attention metrics passing through it

Digiday Pays Attention to Realeyes’ Pioneering Technology

Digiday recently got the memo that attention is in. Their article cited Realeyes as a major influence on the power of attention, alongside some of our competitors....

PreView API using Google Data Studio

Attention Data API for Predicting In-Market Video Ad Performance

Our patented video attention prediction system, PreView, has steadily gained momentum since its launch in Fall of 2020.

Person holding a PreView report of Match.com ad featuring Taylor Swift which scored 8 out of 10

Critics Favor Low-Performing Ads for their “Top Rank” Lists

Critics’ picks versus people’s choice awards always illuminate the differences among what is popular, what is interesting to insiders, and what is important based on...

Artificial Intelligence Award

Realeyes Wins AI Excellence Awards for Attention Measurement Solution

We’re proud to announce that our flagship ad -testing product PreView was named a winner in The Business Intelligence Group’s Artificial Intelligence Excellence...

Somebody scrolling through a PreView Report

Realeyes Attention Measurement for Video Ads Achieves Brand Adoption & U.S. Patent

More Brands Using AI-Powered Facial Coding Technology Over Surveys To Gain A True Understanding Of Human Response and Video Creative Performance Realeyes, a pioneer...

Animation of TikTok report

TikTok UGC and Brand Videos Outperform Other Ad Formats In Driving Attention In Mobile

The popularity of TikTok is surging thanks to the app’s ability to empower people to create, share and discover highly engaging video content. As users of the app...

Still from Reddit 5 Second Ad

Super Bowl LV Ads Lose Attention, Media Costs Rise

With a global pandemic and a divisive political climate, Super Bowl LV was an unprecedented year for advertisers to show off their creative chops on one of the...

BIG Innovation Award

Advertising Attention Prediction Tool Wins 'BIG Innovation Award'

We’re excited to announce we won the 2021 BIG Innovation Awards from Business Intelligence Group for PreView, our tool for measuring human response and predicting...