Max Kalehoff

Max Kalehoff

Vice President Marketing, Growth
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First Covid-19 Auto Video Ads Reveal Appetite for Brand Reassurance

Case study

How do you sell cars during a global pandemic? That surely is one of the toughest questions facing every auto manufacturer now. Of course, every marketer is asking...

Short-Form Video In An Age of Distraction


Hopefully, the Coronavirus pandemic will pass quickly and with minimal harm. Either way, we’re accelerating into a new age of consumer distraction and shorter...

Why CMOs Are Blind to 90% of Their Content Experience


It is best practice -- and common -- for marketers to pre-test human response of their premium video content. That typically includes big event-driven “tentpole” TV...