Max Kalehoff

Max Kalehoff

Vice President Marketing, Growth
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Shorter Video Ads Among Top Performers In QSR Industry

Case study, Research, Product, Technology

Key findings Video ads 15 seconds or fewer in duration claim the top ten spots in capturing attention among 38 new summer QSR ads. Forced-exposure media buys don’t...

Realeyes Surpasses Industry Standards for Understanding Attention &...

Technology

Improved Classification System Surpasses Major Technology Providers and Academic Benchmarks For Facial Coding Realeyes is known for building advanced marketing ...

Gaming Industry’s Biggest TV Ads Play to Their Base of Young Males

Case study, Research, Product, Technology

Despite females now comprising nearly half of all U.S. gamers (46% according to the Entertainment Software Association), surging video game advertiser spend during...

COVID-19 and Brands On Trial

Company, Research, Events

In this period of COVID-19, it is crucial for brands to know what is the right way to connect with their consumers and when is the right time to sell.

The Clear Line Between Facial Coding and Facial Recognition

Technology

People often confuse and conflate “facial coding” with “facial recognition.” 

COVID-19 Public Service Announcements Struggle to Engage

Case study

As COVID-19 drives uncertainty, anxiety and sickness across the world, one would hope that TV public service announcements (PSAs) from major government and health...

Amid COVID-19 Crisis, Smiles Drop 32%

Research

During a sustained global crisis, people go through a sequence of psychological stages, like ensuring their safety and security, then processing the meaning of the...

First Covid-19 Auto Video Ads Reveal Appetite for Brand Reassurance

Case study

How do you sell cars during a global pandemic? That surely is one of the toughest questions facing every auto manufacturer now. Of course, every marketer is asking...