Max Kalehoff

Max Kalehoff

Vice President Marketing, Growth
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Realeyes Wins AI Excellence Awards for Attention Measurement Solution

Company, Product

We’re proud to announce that our flagship ad -testing product PreView was named a winner in The Business Intelligence Group’s Artificial Intelligence Excellence ...

Realeyes Attention Measurement for Video Advertising Achieves...

Research

More Brands Using AI-Powered Facial Coding Technology Over Surveys To Gain A True Understanding Of Human Response and Video Creative Performance Realeyes, a pioneer...

TikTok UGC and Brand Videos Outperform Other Ad Formats In Driving...

Research

The popularity of TikTok is surging thanks to the app’s ability to empower people to create, share and discover highly engaging video content. As users of the app...

Super Bowl LV Ads Lose Attention, Media Costs Rise

Research

With a global pandemic and a divisive political climate, Super Bowl LV was an unprecedented year for advertisers to show off their creative chops on one of the...

Advertising Attention Prediction Tool Wins 'BIG Innovation Award'

Company, Product

We’re excited to announce we won the 2021 BIG Innovation Awards from Business Intelligence Group for PreView, our tool for measuring human response and predicting...

Video - How CMOs Can Save $20 Million On $100 Million Ad Spend

Events

Can a CMO instantly save $20 million on a $100 million video ad spend? The definitive answer is yes, most can. That level of waste (or potential gain) is common among...

Home-Care Brands Profit During COVID-19, Not Because of Great Ads

Case study

COVID-19 has shocked the world and sent economies spinning, and many home-goods brands have benefitted from consumers spending more to keep their homes and themselves...

Presidential Election Video Ads Struggle to Win Attention

Case study

Key findings   Biden ads are more effective at luring and sustaining audiences, however both candidates’ ads struggle to engage audiences and drive their message...

CMO Guide For Measuring Attention: Facial Coding

Product, Technology

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.  But measuring attention is not trivial....