Max Kalehoff

Max Kalehoff

Vice President Marketing, Growth
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Video - How CMOs Can Save $20 Million On $100 Million Ad Spend

Events

Can a CMO instantly save $20 million on a $100 million video ad spend? The definitive answer is yes, most can. That level of waste (or potential gain) is common among...

Home-Care Brands Profit During COVID-19, Not Because of Great Ads

Case study

COVID-19 has shocked the world and sent economies spinning, and many home-goods brands have benefitted from consumers spending more to keep their homes and themselves...

Presidential Election Video Ads Struggle to Win Attention

Case study

Key findings   Biden ads are more effective at luring and sustaining audiences, however both candidates’ ads struggle to engage audiences and drive their message...

CMO Guide For Measuring Attention: Facial Coding

Product, Technology

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.  But measuring attention is not trivial....

The Science of Attention and Emotion AI In Advertising Effectiveness:...

Case study, Events, Product

Our recent online summit, “The Science of Attention and Emotion AI,” was our most popular and engaging this year. Along with our special guests from our partners...

CMO Guide For Measuring Attention: Brain Scans

Research, Product, Technology

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.  But measuring attention is not trivial....

CMO Guide For Measuring Attention: Surveys & Focus Groups

Research, Product, Technology

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.  But measuring attention is not trivial....

CMO Guide For Measuring Attention: Interaction Metrics

Research, Product, Technology

  Get your CMO Guide to Attention now    If attention is an outcome that leads to sales and customer...