Attentive Reach Diagram with Peacock Feathers in Background

It’s Time to Address Advertising Effectiveness with Attention Metrics

Despite nascent status and developing standards, attention metrics represent a real opportunity to drive advertising effectiveness. Advertisers should act now and...

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Using Visual Attention Metrics to Address The Digital Blind Spot in Advertising Effectiveness

We have reached the point where even the most TV-centric brands now invest a majority of their advertising on digital channels like CTV or online video. However, ad...

PreView Dashboard

Realeyes Enables Advertisers to Test  Every Video for the Attention Economy

Global advertisers seldom test the efficacy of every video creative, often due to cost and complexity associated with traditional research methods. However,...

Attention Council Salon

Debate to Define Attention Continues at Attention Council CIMM Salon

The Attention Council recently held the Inaugural Coalition for Innovative Media Measurement (CIMM) Salon, where members shared their approaches to attention metrics...

Illustration of a crystal ball containing lots of cash and attention metrics passing through it

Digiday Pays Attention to Realeyes’ Pioneering Technology

Digiday recently got the memo that attention is in. Their article cited Realeyes as a major influence on the power of attention, alongside some of our competitors....

PreView API using Google Data Studio

Attention Data API for Predicting In-Market Video Ad Performance

Our patented video attention prediction system, PreView, has steadily gained momentum since its launch in Fall of 2020.

Person holding a PreView report of ad featuring Taylor Swift which scored 8 out of 10

Critics Favor Low-Performing Ads for their “Top Rank” Lists

Critics’ picks versus people’s choice awards always illuminate the differences among what is popular, what is interesting to insiders, and what is important based on...

Artificial Intelligence Award

Realeyes Wins AI Excellence Awards for Attention Measurement Solution

We’re proud to announce that our flagship ad-testing product PreView was named a winner in The Business Intelligence Group’s Artificial Intelligence Excellence...

Somebody scrolling through a PreView Report

Realeyes Attention Measurement for Video Ads Achieves Brand Adoption & U.S. Patent

More Brands Using AI-Powered Facial Coding Technology Over Surveys To Gain A True Understanding Of Human Response and Video Creative Performance Realeyes, a pioneer...