How do you sell cars during a global pandemic? That surely is one of the toughest questions facing every auto manufacturer now. Of course, every marketer is asking...
Hopefully, the Coronavirus pandemic will pass quickly and with minimal harm. Either way, we’re accelerating into a new age of consumer distraction and shorter...
It is best practice -- and common -- for marketers to pre-test human response of their premium video content. That typically includes big event-driven “tentpole” TV...
