Brand Playbooks: Make Every Ad Drive More Sales
Video creators and AI now generate thousands of creative variations in seconds, flooding campaigns with endless content possibilities. Marketers risk losing ROI and...
Creative Intelligence Powers Success in the Creator Economy
Unilever has announced it would devote half its media budget to social media and expand creator partnerships, citing consumer distrust of traditional ads. A Realeyes...
Nielsen Launches Outcomes Marketplace for Smarter Ad Measurement
Discover how Nielsen is transforming ad measurement by forging a strategic partnership with Realeyes, the first partner in its new Outcomes Marketplace. As covered...
Nielsen’s Outcomes Marketplace Debuts, Realeyes Launch Partner
Since all ad impressions are not equal, understanding how consumers respond to your advertising is the key to understanding how ad creative contributes to sales...
Slash CPM by 15% with Stronger Creative
Creative quality doesn’t just influence clicks or engagement. It has a measurable impact on how much you pay to deliver your ads.
It’s Time for Creative to Answer to ROI
If you ask CMOs if they are interested in measuring the ROI of their creative, all will say “yes.” If you ask them what tools they use, you’ll make those CMOs...
13.5% Sales Lift: How Attention-led Betting Ads Boost Sales
The betting and fantasy sports advertising landscape has exploded, with companies spending $434.4 million on national TV ads last year. Key Takeaways >25% of ads...
Food Delivery Ads: Attention-Driven Creative Boosts Sales by 13.5%
Every day, consumers globally decide whether to make their own meals or order takeout or delivery from an area restaurant or ghost kitchen. Delivery aggregators and...
Manage Social Video Advertising to Business Outcomes (Not VTR)
Social video platforms thrive on engagement, though advertisers need more than likes and views. Balancing platform metrics with sales-validated Attention data is...