Paolo Provinciali

Being a Trailblazer in Attention Creates a Competitive Advantage

Paolo Provinciali, head of paid media strategy and operations, Linkedin is a big advocate for using attention metrics to demonstrate specific business outcomes. He...

Angela Eng - IAB

Attention Helping Determine Quality of an Impression

Angelina Eng has over 25 years of digital media, marketing and operations experience, focusing on helping agencies and brands to define, build and manage digital...

Bill Harvey - Attention Leader Interview 02

Attention Industry Needs to Move Upstream to Content Creation

In his illustrious career, Bill Harvey has consistently advanced the field of advertising measurement towards better metrics tied to more specific business...

Marc Guldimann - Attention Leader Interview 01

Not All Attention is Equal

Marc Guldimann has been on the forefront of innovative media measurement, having started and sold multiple companies in this space. He’snow founder and CEO of...