Attention as a Proxy for Business Outcomes
Sorin Patilinet, Senior Director Consumer Insights at Mars Inc., is one of the most vocal proponents for attention from the client-side. We’ve been fortunate to work...
ARF’s Stipp: We Need to Study Inattention As Well As Attention
Long-time advertising researcher Horst Stipp left his lengthy tenure at NBC for the opportunity to bring his expertise to the Advertising Research Foundation (ARF),...
Proving Brand Lift Through Attention
Teads’ Caroline Hugonenc has over 25 years of experience in media and research, building innovative measurement solutions. She spoke to Realeyes about the importance...
Attention’s Big Moment Has Arrived
Andy Brown has long been on the vanguard of advancements in advertising metrics. As a former CEO and chairman of Kantar Media and a strategic advisor to many...
Attention is the Metric We've Been Waiting For
Mike Follett's lengthy career in media planning now helps LUMEN perfect its media attention measurement. He chatted with Realeyes about the importance of combining...
Being a Trailblazer in Attention Creates a Competitive Advantage
Paolo Provinciali, head of paid media strategy and operations, LinkedIn is a big advocate for using attention metrics to demonstrate specific business outcomes. He...
Attention Helping Determine Quality of an Impression
Angelina Eng has over 25 years of digital media, marketing and operations experience, focusing on helping agencies and brands to define, build and manage digital...
Attention Industry Needs to Move Upstream to Content Creation
In his illustrious career, Bill Harvey has consistently advanced the field of advertising measurement towards better metrics tied to more specific business...
Not All Attention is Equal
Marc Guldimann has been on the forefront of innovative media measurement, having started and sold multiple companies in this space. He’snow founder and CEO of...