Being a Trailblazer in Attention Creates a Competitive Advantage
Paolo Provinciali, head of paid media strategy and operations, LinkedIn is a big advocate for using attention metrics to demonstrate specific business outcomes. He...
Attention Helping Determine Quality of an Impression
Angelina Eng has over 25 years of digital media, marketing and operations experience, focusing on helping agencies and brands to define, build and manage digital...
Attention Industry Needs to Move Upstream to Content Creation
In his illustrious career, Bill Harvey has consistently advanced the field of advertising measurement towards better metrics tied to more specific business...
Not All Attention is Equal
Marc Guldimann has been on the forefront of innovative media measurement, having started and sold multiple companies in this space. He’snow founder and CEO of...
How Emotions Are Linked to Sales: Interview with Realeyes' CEO Mihkel Jaatma
Having presented research about the link between emotional perception of video ads and sales results, Realeyes has been approached with questions and queries. We...