Attention Needs Standardization for Its Next Great Leap
In a lengthy advertising career, Gian LaVecchia, Managing Director, Americas at DoubleVerify, has seen the industry go through many changes. But he’s very bullish...
Attention is the Remedy to Ad Overload
Joanne Leong, global head of planning at Dentsu, sat down with Realeyes to discuss Dentsu's approach to creative and media attention, advise brands just starting...
Harnessing Attention for Good
J. Brooks founded video advertising platform GlassView almost nine years ago after working at Morgan Stanley and Conde Nast, where he executed the majority of US...
Why CTV is the Perfect Place to Experiment with Attention Measurement
TVision’s Liu discusses what clients want from attention metrics, attention measurement’s big opportunity with CTV, and shares results from a Realeyes-TVision study...
Attention as a Proxy for Business Outcomes
Sorin Patilinet, Senior Director Consumer Insights at Mars Inc., is one of the most vocal proponents for attention from the client-side. We’ve been fortunate to work...
ARF’s Stipp: We Need to Study Inattention As Well As Attention
Long-time advertising researcher Horst Stipp left his lengthy tenure at NBC for the opportunity to bring his expertise to the Advertising Research Foundation (ARF),...
Proving Brand Lift Through Attention
Teads’ Caroline Hugonenc has over 25 years of experience in media and research, building innovative measurement solutions. She spoke to Realeyes about the importance...
Attention’s Big Moment Has Arrived
Andy Brown has long been on the vanguard of advancements in advertising metrics. As a former CEO and chairman of Kantar Media and a strategic advisor to many...
Attention is the Metric We've Been Waiting For
Mike Follett's lengthy career in media planning now helps LUMEN perfect its media attention measurement. He chatted with Realeyes about the importance of combining...