Three Steps to Success with Attention AI
This article is the third part of a series of posts that explore how AI-powered synthetic attention data opens up the possibility of greater creative effectiveness...
Putting Synthetic AI Attention Measurement at the Center of Everything
This article is the second part of a series of posts that explore how AI-powered synthetic attention data opens up the possibility of greater creative effectiveness...
The Path to Sales Lift Through Attention AI
This article is the first part of a series of posts that explore how AI-powered synthetic attention data opens up the possibility of greater creative effectiveness...
PreView Debuts New Contexts, Updated Dashboard Features, and Heatmaps
Realeyes PreView, the world-leading ad effectiveness solution, is a longstanding solution for leading advertisers, agencies and research partners.
Quick Service Restaurant Ads Tested in an Instant for Viewer Attention
We tested 15 recent QSR ads using our PreView Synthetic Testing API, which employs models trained on Realeyes database of 17mn viewers of 85k ads. Each ad is given a...
Synthetic AI Attention Tests Industry Leading Ads
We used our PreView Synthetic Testing API Demo to test various trending ads and demonstrate how Realeyes AI instantly measures attention. The demo provides a...
The Synthetic Future of Ad Testing is Here
Throughout our history, Realeyes has combined human creative testing with advanced technology, including artificial intelligence and machine learning, to parse...
How Attentive Ads are a Great Predictor of Sales Lift
A study by eye square, utilizing Realeyes attention measurement technology, found that attention on vertical video is a great predictor of future purchases on Amazon.
From Engagement to Conversion: The Role of Attention in Advertising
Irina Dzyubinsky, CPO at Mediaprobe, discussed the expanding landscape of attention providers, why measuring emotion is so important, what needs to happen to create...