![Peak attention created by dramatic tension](https://430281.fs1.hubspotusercontent-na1.net/hub/430281/hubfs/Content%20Marketing/2022%20Blogs%20and%20Campaigns/2022%2012%20-%20Triangulum%20World%20Cup/2022_11_Triangulum_WorldCup_Blog_Featured.jpg?width=768&name=2022_11_Triangulum_WorldCup_Blog_Featured.jpg)
Latest Blog
World Cup Promos Driving Above Average Attention, Emotional Response
![Keith O'Brien](https://f.hubspotusercontent30.net/hub/430281/hubfs/Author_Keith_O-Brien.png?width=100&name=Author_Keith_O-Brien.png)
Keith O'Brien
![Max Kalehoff at ARF Summit](https://430281.fs1.hubspotusercontent-na1.net/hub/430281/hubfs/2022_09_ARF_Summit_Featured.jpg?width=400&name=2022_09_ARF_Summit_Featured.jpg)
Attention Top of Mind at ARF Summit
Realeyes was in full force at The Advertising Research Foundation’s (ARF) Summit last week: Attention Metrics: Moving from Laboratory to Field Applications.
![PreView Dashboard](https://430281.fs1.hubspotusercontent-na1.net/hub/430281/hubfs/2022_09_PreView_Featured2.jpg?width=400&name=2022_09_PreView_Featured2.jpg)
Realeyes Enables Advertisers to Test Every Video for the Attention Economy
Global advertisers seldom test the efficacy of every video creative, often due to cost and complexity associated with traditional research methods. However,...
![PreView Dashboard](https://430281.fs1.hubspotusercontent-na1.net/hub/430281/hubfs/Content%20Marketing/2022%20Blogs%20and%20Campaigns/2022%2009%20-%20PreView%20Relaunch/2022_09_PreView_Featured.jpg?width=400&name=2022_09_PreView_Featured.jpg)
Brand-new PreView Changes the Creative Attention Game Forever
I’m excited to announce our new and improved PreView, a timely development as industry turns its attention on creative. We have always believed that creative...
![Paulo Provinciali](https://430281.fs1.hubspotusercontent-na1.net/hub/430281/hubfs/2022_08_Paulo-Provinciali-Blog_Featured.jpg?width=400&name=2022_08_Paulo-Provinciali-Blog_Featured.jpg)
LinkedIn Head of Media: You Must Have an Attention Strategy
“If you don't have a strategy to optimize for attention in advertising, you shouldn't do advertising.” Don’t take our word for it; the above is a verbatim quote from...
![Realeyes and TVision Report](https://f.hubspotusercontent30.net/hub/430281/hubfs/Content%20Marketing/2021%20Blogs%20and%20Campaigns/2021%2011%20-%20TVision/2021_11_TVision_Creators_Featured_Image.jpg?width=400&name=2021_11_TVision_Creators_Featured_Image.jpg)
The CMO Guide: Improving Media Efficiency Through Creative Attention
Realeyes and TVision looked at the connection between creative and media in an innovative study designed to empower marketers to better understand how pre-market...
![Close-up of a man's face wearing glasses that are reflecting his screen.](https://f.hubspotusercontent30.net/hub/430281/hubfs/Content%20Marketing/2021%20Blogs%20and%20Campaigns/2021%2011%20-%20Teads%20Brand%20Lift/2021_11_23_Teads_Brand-Lift_featured.jpg?width=400&name=2021_11_23_Teads_Brand-Lift_featured.jpg)
Optimizing for Attention Drives Brand Lift
Realeyes has been proud to partner with global media platform Teads to collectively demonstrate how attention drives brand lift.
![](https://f.hubspotusercontent30.net/hub/430281/hubfs/Content%20Marketing/2021%20Blogs%20and%20Campaigns/2021%2009%20The%20SaaS%20Awards/2021_09_SaaS_Award_Blog_Hero_Featured.jpg?width=400&name=2021_09_SaaS_Award_Blog_Hero_Featured.jpg)
Realeyes Wins SaaS Awards Newcomer Honor
We are proud to announce we won the Newcomer Award at the SaaS Awards this year. Though we don’t necessarily feel like a newcomer, it’s a welcome reward for all that...
![Illustration of a crystal ball containing lots of cash and attention metrics passing through it](https://f.hubspotusercontent30.net/hub/430281/hubfs/Blogs/2021_06_Digiday_Blog_Hero_Featured.jpg?width=400&name=2021_06_Digiday_Blog_Hero_Featured.jpg)
Digiday Pays Attention to Realeyes’ Pioneering Technology
Digiday recently got the memo that attention is in. Their article cited Realeyes as a major influence on the power of attention, alongside some of our competitors....
![PreView API using Google Data Studio](https://f.hubspotusercontent30.net/hub/430281/hubfs/Blogs/2021%2005%20PreView%20API%20Launch/2021_05_19_PreView_API_Featured.jpg?width=400&name=2021_05_19_PreView_API_Featured.jpg)
Attention Data API for Predicting In-Market Video Ad Performance
Our patented video attention prediction system, PreView, has steadily gained momentum since its launch in Fall of 2020.