It’s Time for Creative to Answer to ROI
If you ask CMOs if they are interested in measuring the ROI of their creative, all will say “yes.” If you ask them what tools they use, you’ll make those CMOs...
13.5% Sales Lift: How Attention-led Betting Ads Boost Sales
The betting and fantasy sports advertising landscape has exploded, with companies spending $434.4 million on national TV ads last year. Key Takeaways >25% of ads...
In-Store Scenes in Ads Drives 3% Sales Impact for US Retailers
Capturing and maintaining consumer attention is paramount to retailers’ ability to drive sales and build brand loyalty. Creative is the largest single driver of...
Lessons from Bud Light’s Super Bowl Teaser
In recent years, Bud Light found itself in the middle of a culture war, which led to depressed sales and a rethinking of strategy. Their 2025 Super Bowl ad preview...
Nielsen Adds Realeyes’ Attention & Creative Evaluation to Bolster Ad Outcomes
AI is accelerating advertising’s expansion from “trading in impressions” to “trading in “outcomes.” And the winning formula for advertising outcomes is effective...
How Nike's AdAge Ad of the Year Could Capture More Attention
AdAge recently announced its 25 ads of the year, with Nike’s Sunshine coming in at number one. Similar to recent Nike ads, it demonstrates how runners persevere...
How to Identify Sales Lift Opportunities for Every Ad Creative
With Realeyes’ Synthetic AI measurement, marketers across industries can now measure Sales Lift on every ad before launch. PreView Synthetic predicts visual...
A Bold New Era: Jaguar Rebrand Hits the Road to Drive Sales
Jaguar's declining sales figures necessitated a bold departure from convention to differentiate itself from competitors. The brand's 'New Era' relaunch strategy with...
PreView Adds Predicted Performance by Market, Demographic & Ad Format
We are excited to announce the latest version of our PreView solution, which introduces the ability to predict attention scores and sales impact across countries,...