Man drinking from a can with heatmap overlay

Realeyes Unveils Revolutionary AI-Powered Heatmaps Technology

Heatmaps have long been an integral part of the advertising industry, especially attention measurement. From website measurement to tracking ads, marketers have...

Two people working at a desk

Three Steps to Success with Attention AI

This article is the third part of a series of posts that explore how AI-powered synthetic attention data opens up the possibility of greater creative effectiveness...

Image of an AI microchip

Putting Synthetic AI Attention Measurement at the Center of Everything

This article is the second part of a series of posts that explore how AI-powered synthetic attention data opens up the possibility of greater creative effectiveness...

Chart with an upward trend

The Path to Sales Lift Through Attention AI

This article is the first part of a series of posts that explore how AI-powered synthetic attention data opens up the possibility of greater creative effectiveness...

Dashboard closeup of chart

PreView Debuts New Contexts, Updated Dashboard Features, and Heatmaps

Realeyes PreView, the world-leading ad effectiveness solution, is a longstanding solution for leading advertisers, agencies and research partners.

Quick Service Restaurant Ads Tested in an Instant for Viewer Attention

We tested 15 recent QSR ads using our PreView Synthetic Testing API, which employs models trained on Realeyes database of 17mn viewers of 85k ads. Each ad is given a...

Video file being uploaded

Synthetic AI Attention Tests Industry Leading Ads

We used our PreView Synthetic Testing API Demo to test various trending ads and demonstrate how Realeyes AI instantly measures attention. The demo provides a...

Sorin, Anastasia and Mihkel speaking at MadFest 2024

The 'Synthetic' Future of Ad Testing is Here

Throughout our history, Realeyes has combined human creative testing with advanced technology, including artificial intelligence and machine learning, to parse...

Shopping on Amazon

How Attentive Ads are a Great Predictor of Sales Lift

A study by eye square, utilizing Realeyes attention measurement technology, found that attention on vertical video is a great predictor of future purchases on Amazon.