Caroline Hugonenc

Proving Brand Lift Through Attention

Teads’ Caroline Hugonenc has over 25 years of experience in media and research, building innovative measurement solutions. She spoke to Realeyes about the importance...

Andy Brown - The Attention Council

Attention’s Big Moment Has Arrived

Andy Brown has long been on the vanguard of advancements in advertising metrics. As a former CEO and chairman of Kantar Media and a strategic advisor to many...

Attention Leader Interview 05 - Mike Follett

Attention is the Metric We've Been Waiting For

Mike Follett's lengthy career in media planning now helps LUMEN perfect its media attention measurement. He chatted with Realeyes about the importance of combining...

Paolo Provinciali

Being a Trailblazer in Attention Creates a Competitive Advantage

Paolo Provinciali, head of paid media strategy and operations, Linkedin is a big advocate for using attention metrics to demonstrate specific business outcomes. He...

Angela Eng - IAB

Attention Helping Determine Quality of an Impression

Angelina Eng has over 25 years of digital media, marketing and operations experience, focusing on helping agencies and brands to define, build and manage digital...

Bill Harvey - Attention Leader Interview 02

Attention Industry Needs to Move Upstream to Content Creation

In his illustrious career, Bill Harvey has consistently advanced the field of advertising measurement towards better metrics tied to more specific business...

Marc Guldimann - Attention Leader Interview 01

Not All Attention is Equal

Marc Guldimann has been on the forefront of innovative media measurement, having started and sold multiple companies in this space. He’snow founder and CEO of...

Max Kalehoff at ARF Summit

Attention Top of Mind at ARF Summit

Realeyes was in full force at The Advertising Research Foundation’s (ARF) Summit last week: Attention Metrics: Moving from Laboratory to Field Applications. 

Paulo Provinciali

LinkedIn Head of Media: You Must Have an Attention Strategy

“If you don't have a strategy to optimize for attention in advertising, you shouldn't do advertising.” Don’t take our word for it; the above is a verbatim quote from...