Teads Attention Program

Realeyes Launch Partner in Teads Attention Program

Teads announced at Cannes the launch of its Attention Program, which features creative and attention quality metrics from Realeyes and provides clients with...

Martin Salo, Sorin Patilinet & Max Kalehoff

Mars and Realeyes Show 18% Sales Lift, Win I-COM Best AI Award

Mars, Incorporated and Realeyes won Best Artificial Intelligence at the 2022 I-Com Data Creativity Awards in Costa Brava, Spain.

Mihkel Jäätma and Yan Liu

Realeyes & TVision Partner to Expand Full Suite of Attention Metrics

Building on their joint research on best practices to maximize viewer engagement with TV ads, Realeyes and TVision, leaders in attention measurement, will offer...

Realeyes and TVision Report

The CMO Guide: Improving Media Efficiency Through Creative Attention

Realeyes and TVision looked at the connection between creative and media in an innovative study designed to empower marketers to better understand how pre-market...

Close-up of a man's face wearing glasses that are reflecting his screen.

Optimizing for Attention Drives Brand Lift

Realeyes has been proud to partner with global media platform Teads to collectively demonstrate how attention drives brand lift.

Halloween is an Untapped Opportunity for Candy Brand Advertising Online

This past weekend, a sizeable portion of the world began celebrating Halloween. And while the pandemic is still a constant threat, the availability of vaccines means...

Former Google Exec Dave Fall joins Realeyes as Chief Product Officer

We are excited to announce that Dave Fall has joined Realeyes as Chief Product Officer He will lead Realeyes’ overall product strategy and operations, including its...

Close up of M&Ms arranged by color

Mars Leads the Way on CPG Measurement

Pre-testing, the online surveys and polls that ask people their impressions of ads, rarely tell the whole story and often can tell the wrong story. Monitoring and...

ARF Aidience xScience with Max Kalehoff

Realeyes Presentation at the ARF [WATCH]

As our VP of marketing Max Kalehoff wrote in his recent Forbes piece, the growing attention to attention is great for the advertising industry. That’s why he was...