Brand Playbooks: Make Every Ad Drive More Sales
Video creators and AI now generate thousands of creative variations in seconds, flooding campaigns with endless content possibilities. Marketers risk losing ROI and...
Nielsen’s Outcomes Marketplace Debuts, Realeyes Launch Partner
Since all ad impressions are not equal, understanding how consumers respond to your advertising is the key to understanding how ad creative contributes to sales...
It’s Time for Creative to Answer to ROI
If you ask CMOs if they are interested in measuring the ROI of their creative, all will say “yes.” If you ask them what tools they use, you’ll make those CMOs...
Manage Social Video Advertising to Business Outcomes (Not VTR)
Social video platforms thrive on engagement, though advertisers need more than likes and views. Balancing platform metrics with sales-validated Attention data is...
Three Steps to Success with Attention AI
This article is the third part of a series of posts that explore how AI-powered synthetic attention data opens up the possibility of greater creative effectiveness...
Putting Synthetic AI Attention Measurement at the Center of Everything
This article is the second part of a series of posts that explore how AI-powered synthetic attention data opens up the possibility of greater creative effectiveness...
The Path to Sales Lift Through Attention AI
This article is the first part of a series of posts that explore how AI-powered synthetic attention data opens up the possibility of greater creative effectiveness...
Realeyes’ PreView Attention Tech Featured in ARF Attention Validation
Creative is the largest driver of business outcomes, including sales. It is responsible for 69% of success, according to the Advertising Research Foundation (ARF)....
Kantar Integrates Realeyes Attention Tech to Advance Ad Effectiveness
We’ve long admired Kantar’s legacy as a pioneer and trusted partner in ad measurement to the world’s largest brands. Which is why we’re excited to announce we have...