Home-Care Brands Profit During COVID-19, Not Because of Great Ads

COVID-19 has shocked the world and sent economies spinning, and many home-goods brands have benefitted from consumers spending more to keep their homes and...

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Presidential Election Video Ads Struggle to Win Attention

Key findings   Biden ads are more effective at luring and sustaining audiences, however both candidates’ ads struggle to engage audiences and drive their message...

Realeyes Facial Coding - Attention None to Full

CMO Guide For Measuring Attention: Facial Coding

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.  But measuring attention is not trivial....

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The Science of Attention and Emotion AI In Advertising Effectiveness: Summit Recap

Our recent online summit, “The Science of Attention and Emotion AI,” was our most popular and engaging this year. Along with our special guests from our partners...

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CMO Guide For Measuring Attention: Brain Scans

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.  But measuring attention is not trivial....

Marketoon

CMO Guide For Measuring Attention: Surveys & Focus Groups

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.  But measuring attention is not trivial....

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CMO Guide For Measuring Attention: Interaction Metrics

  Get your CMO Guide to Attention now    If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.