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Billion-Dollar Decisions at Risk: The Alarming Rise of Survey Fraud

Every year, brands spend billions of dollars on market research, aiming to understand consumer sentiment about issues at large or to know specific customer...

Tom Roach

Attention Strengthens Advertisers’ Contract with Audiences

Tom Roach, VP Brand Strategy at Jellyfish, shared his perspective on how attention improves advertising effectiveness. He spoke to Realeyes about why attention...

Helping Advertisers See the Bigger Picture of Attention

Phil Sumner, SVP Global Data, Audiences & Technology Solutions Director at Publicis Groupe, has tracked the evolution of advertising metrics throughout his career....

Kantar and Realeyes logos

Kantar and Realeyes Join Forces to Fix Survey Fraud

In an era where survey results fuel $1 trillion in business decisions, ensuring the integrity of survey data is incredibly important. But the rise of generative AI...

Mercedes Riofrio

The Trinity of Attention: Context, Emotional Response & Distinction

Mercedes Riofrio, global research manager at Seedtag, spoke with Attention Leaders about how attention helps advertisers dig deeper into how users behave, why it’s...

Parvati Vaish

Attention is All About Delivering Value

As attention matures, advertisers are looking to their media partners to help them navigate this landscape. Parvati Vaish, SVP, Director of Analytics at Havas Media...

Duncan Southgate

Kantar's Comprehensive Approach to Attention

Duncan Southgate, Senior Director of global creative in Kantar’s Insights division, is a creative, media, and brand insights expert passionate about delivering...

Kantar Context Lab logo over Realeyes dashboard screen

Kantar Integrates Realeyes Attention Tech to Advance Ad Effectiveness

We’ve long admired Kantar’s legacy as a pioneer and trusted partner in ad measurement to the world’s largest brands. Which is why we’re excited to announce we have...

Albert Thompson

Exploring Attention’s Renaissance

Albert Thompson, Walton Issacson MD, digital innovation, discussed why attention is the only thing that matters, why the truth about attention will set CMOs free,...