Budweiser Ad - The World is Yours to Take

World Cup Ad Using Suspense & Humor Increased Attention by 35%

The 2022 FIFA World Cup keeps breaking audience records for the sport globally, included here in the US with the England v. US match being the most-watched soccer...

Peak attention created by dramatic tension

World Cup Promos Driving Above Average Attention, Emotional Response

The World Cup taking place in the winter is a once-in-a-lifetime occurrence, but broadcasters NBC Universal and Fox are not complaining; viewership is way up and the...

Sorin Patilinet

Attention as a Proxy for Business Outcomes

Sorin Patilinet, Senior Director Consumer Insights at Mars Inc., is one of the most vocal proponents for attention from the client-side. We’ve been fortunate to work...

Horst Stipp

ARF’s Stipp: We Need to Study Inattention As Well As Attention

Long-time advertising researcher Horst Stipp left his lengthy tenure at NBC for the opportunity to bring his expertise to the Advertising Research Foundation (ARF),...

Caroline Hugonenc

Proving Brand Lift Through Attention

Teads’ Caroline Hugonenc has over 25 years of experience in media and research, building innovative measurement solutions. She spoke to Realeyes about the importance...

Andy Brown - The Attention Council

Attention’s Big Moment Has Arrived

Andy Brown has long been on the vanguard of advancements in advertising metrics. As a former CEO and chairman of Kantar Media and a strategic advisor to many...

Attention Leader Interview 05 - Mike Follett

Attention is the Metric We've Been Waiting For

Mike Follett's lengthy career in media planning now helps LUMEN perfect its media attention measurement. He chatted with Realeyes about the importance of combining...

Paolo Provinciali

Being a Trailblazer in Attention Creates a Competitive Advantage

Paolo Provinciali, head of paid media strategy and operations, Linkedin is a big advocate for using attention metrics to demonstrate specific business outcomes. He...

Angela Eng - IAB

Attention Helping Determine Quality of an Impression

Angelina Eng has over 25 years of digital media, marketing and operations experience, focusing on helping agencies and brands to define, build and manage digital...