COVID-19 Public Service Announcements Struggle to Engage
As COVID-19 drives uncertainty, anxiety and sickness across the world, one would hope that TV public service announcements (PSAs) from major government and health...
Amid COVID-19 Crisis, Smiles Drop 32%
During a sustained global crisis, people go through a sequence of psychological stages, like ensuring their safety and security, then processing the meaning of the...
First Covid-19 Auto Video Ads Reveal Appetite for Brand Reassurance
How do you sell cars during a global pandemic? That surely is one of the toughest questions facing every auto manufacturer now. Of course, every marketer is asking...
Short-Form Video In An Age of Distraction
Hopefully, the Coronavirus pandemic will pass quickly and with minimal harm. Either way, we’re accelerating into a new age of consumer distraction and shorter...
Realeyes Expands Globally As Market for Emotion AI Accelerates
New Executives Join to Meet International Demand as Realeyes Adds New Customers, Products and Applications
Why CMOs Are Blind to 90% of Their Content Experience
It is best practice -- and common -- for marketers to pre-test human response of their premium video content. That typically includes big event-driven “tentpole” TV...
See Which Brand Ads Smashed It at Super Bowl LIV
Attention and emotion measures reveal propensity for advertising creative to drive impact of paid media investment
Realeyes Names Joseph Zahtila as Chief Revenue Officer
Zahtila Will Lead Go-To-Market Strategy and Growth for Pioneering Emotion AI Company
Emotion AI Measurement Company Realeyes Appoints Max Kalehoff To Lead Marketing, Growth
Realeyes, a leading computer vision and emotion AI company, announced the hiring of Max Kalehoff as Vice President of Marketing.