People Tired of Sappy Coronavirus Messaging, Insurance Ad Study Shows
In March, brand advertisers realised they needed to dial down on the product selling, and dial up brand values and reassurance. Things have begun to shift. Brands...
In This Time of Crisis, Faces Matter
We held a live event on The Science Behind Thank-You TV Ads last week and we had the pleasure to welcome our panel of experts who discussed the recent findings from...
How Gaming Creates New Experiential Advertising
The COVID-19 pandemic is challenging some industries, while creating great opportunity for others. Global quarantine creates a desire to escape and connect, an...
Realeyes Surpasses Industry Standards for Understanding Attention & Emotion
Improved Classification System Surpasses Major Technology Providers and Academic Benchmarks For Facial Coding Realeyes is known for building advanced marketing...
Gaming Industry’s Biggest TV Ads Play to Their Base of Young Males
Despite females now comprising nearly half of all U.S. gamers (46% according to the Entertainment Software Association), surging video game advertiser spend during...
COVID-19 and Brands On Trial
In this period of COVID-19, it is crucial for brands to know what is the right way to connect with their consumers and when is the right time to sell.
The Clear Line Between Facial Coding and Facial Recognition
People often confuse and conflate “facial coding” with “facial recognition.”
COVID-19 Public Service Announcements Struggle to Engage
As COVID-19 drives uncertainty, anxiety and sickness across the world, one would hope that TV public service announcements (PSAs) from major government and health...