Realeyes Enables Advertisers to Test Every Video for the Attention Economy
Global advertisers seldom test the efficacy of every video creative, often due to cost and complexity associated with traditional research methods. However,...
Brand-new PreView Changes the Creative Attention Game Forever
I’m excited to announce our new and improved PreView, a timely development as industry turns its attention on creative. We have always believed that creative...
LinkedIn Head of Media: You Must Have an Attention Strategy
“If you don't have a strategy to optimize for attention in advertising, you shouldn't do advertising.” Don’t take our word for it; the above is a verbatim quote from...
Mars, GSK Approach to Attention Highlights at ICOM & MAD//Fest
Brands and measurement providers shared how attention measurement is the metric of the future at both the I-COM Summit Roundtable - Business Case for Attention and...
Debate to Define Attention Continues at Attention Council CIMM Salon
The Attention Council recently held the Inaugural Coalition for Innovative Media Measurement (CIMM) Salon, where members shared their approaches to attention metrics...
Presenting Award-Winning Attention Measurement Tool at MAD//Fest
"ATTENT!ON, ATTENT!ON, ATTENT!ON" the bear cries from this year’s MAD//Fest. Attention is on every advertiser’s agenda, which is why Realeyes is proud to be part of...
Realeyes Launch Partner in Teads Attention Program
Teads announced at Cannes the launch of its Attention Program, which features creative and attention quality metrics from Realeyes and provides clients with...
Mars and Realeyes Show 18% Sales Lift, Win I-COM Best AI Award
Mars, Incorporated and Realeyes won Best Artificial Intelligence at the 2022 I-Com Data Creativity Awards in Costa Brava, Spain.
Realeyes & TVision Partner to Expand Full Suite of Attention Metrics
Building on their joint research on best practices to maximize viewer engagement with TV ads, Realeyes and TVision, leaders in attention measurement, will offer...