Attention Helping Determine Quality of an Impression
Angelina Eng has over 25 years of digital media, marketing and operations experience, focusing on helping agencies and brands to define, build and manage digital...
Attention Industry Needs to Move Upstream to Content Creation
In his illustrious career, Bill Harvey has consistently advanced the field of advertising measurement towards better metrics tied to more specific business...
Not All Attention is Equal
Marc Guldimann has been on the forefront of innovative media measurement, having started and sold multiple companies in this space. He’snow founder and CEO of...
Attention Top of Mind at ARF Summit
Realeyes was in full force at The Advertising Research Foundation’s (ARF) Summit last week: Attention Metrics: Moving from Laboratory to Field Applications.
Realeyes Enables Advertisers to Test Every Video for the Attention Economy
Global advertisers seldom test the efficacy of every video creative, often due to cost and complexity associated with traditional research methods. However,...
Brand-new PreView Changes the Creative Attention Game Forever
I’m excited to announce our new and improved PreView, a timely development as industry turns its attention on creative. We have always believed that creative...
LinkedIn Head of Media: You Must Have an Attention Strategy
“If you don't have a strategy to optimize for attention in advertising, you shouldn't do advertising.” Don’t take our word for it; the above is a verbatim quote from...
Mars, GSK Approach to Attention Highlights at ICOM & MAD//Fest
Brands and measurement providers shared how attention measurement is the metric of the future at both the I-COM Summit Roundtable - Business Case for Attention and...
Debate to Define Attention Continues at Attention Council CIMM Salon
The Attention Council recently held the Inaugural Coalition for Innovative Media Measurement (CIMM) Salon, where members shared their approaches to attention metrics...