Simon Thomas

Attention Measurement’s Global Footprint

With nearly 1/3rd of the big six agency billings, GroupM has huge influence on how clients advertise. Simon Thomas, Global Director - Audiences Research and Media...

Ethan Rapp

The Tremendous Opportunity in Attention Measurement

Ethan Rapp just wrapped up a 10-month project at the ARF where he was responsible for cataloguing the full suite of attention providers. He shared what he learned in...

Sam Monsour - Oracle

Let the Attention Data Tell the Story

Sam Mansour is senior manager, product management at Oracle, has witnessed the significant changes in advertising metrics from the publisher, creative, media and...

Hannah Richardson - Snap Inc

Moving Beyond Viewability to Focus on Consumer Engagement

Snap’s Hannah Richardson has prioritized marketing effectiveness throughout her career in the marketing, PR and advertising industries. She is now group manager,...

Thaer Namruti

Moving Towards an Attention Revolution in Advertising

Thaer Namruti, EVP Global Data and Technology, Publicis Groupe has been involved in advances in attention measurement for many years, having witnessed the birth of...

Irina Dzyubinsky - MediaProbe

From Engagement to Conversion: The Role of Attention in Advertising

Irina Dzyubinsky, CPO at Mediaprobe, discussed the expanding landscape of attention providers, why measuring emotion is so important, what needs to happen to create...

Jon Watts

Pushing Attention Forward During its Formative Years

Jon Watts, Managing Director, ARF’s Coalition for Innovative Media Measurement Longtime consultant Jon Watts has always been on the cutting edge of advertising...

Kenan Buhic

A Master Thesis: Unpacking the Definition of ‘Attention as a Metric’

Kenan Buhić, author and IT project manager at Arkwright Digital GmbH Kenan Buhić, IT project manager at Arkwright Digital GmbH, studied attention metrics at WHU –...

Mike Shaughnessy

Attention is the Remedy for Constant Distraction

Michael Shaughnessy, Chief Operating Officer at Kargo. With an extensive career in ad technology, Michael Shaughnessy has experienced several changes in how...