Pushing Attention Forward During its Formative Years
Jon Watts, Managing Director, ARF’s Coalition for Innovative Media Measurement Longtime consultant Jon Watts has always been on the cutting edge of advertising...
A Master Thesis: Unpacking the Definition of ‘Attention as a Metric’
Kenan Buhić, author and IT project manager at Arkwright Digital GmbH Kenan Buhić, IT project manager at Arkwright Digital GmbH, studied attention metrics at WHU –...
Attention is the Remedy for Constant Distraction
Michael Shaughnessy, Chief Operating Officer at Kargo. With an extensive career in ad technology, Michael Shaughnessy has experienced several changes in how...
Visual Attention Tech Decodes Impact in Mobile Environments
What You Need to Know Realeyes integrates eye square, enabling first solution to measure visual attention and emotional reactions in live mobile environments...
It’s Time to Address Advertising Effectiveness with Attention Metrics
Despite nascent status and developing standards, attention metrics represent a real opportunity to drive advertising effectiveness. Advertisers should act now and...
Using Visual Attention Metrics to Address The Digital Blind Spot in Advertising Effectiveness
We have reached the point where even the most TV-centric brands now invest a majority of their advertising on digital channels like CTV or online video. However, ad...
Attention: A Complex Phenomenon Whose Time Is Now
Matthias Rothensee’s background as a psychologist gives him a unique perspective on attention measurement. With the technology and ability to track improving, he...
Creative Attention Even More Important in a Post-ATT World
VidMob Founder and CEO Alex Collmer is a strong advocate for the importance of creative attention measurement. He discussed how a post-ATT world only enhances...
Attention Needs Standardization for Its Next Great Leap
In a lengthy advertising career, Gian LaVecchia, Managing Director, Americas at DoubleVerify, has seen the industry go through many changes. But he’s very bullish...