Kantar Integrates Realeyes Attention Tech to Advance Ad Effectiveness
We’ve long admired Kantar’s legacy as a pioneer and trusted partner in ad measurement to the world’s largest brands. Which is why we’re excited to announce we have...
Exploring Attention’s Renaissance
Albert Thompson, Walton Issacson MD, digital innovation, discussed why attention is the only thing that matters, why the truth about attention will set CMOs free,...
Attention as a Catalyst for Change
Alex Cheeseman is Head of Enterprise, UK at Outbrain, a technology platform that drives business results by engaging people across the open web. He spoke to Realeyes...
Helping Advertisers Solve the Attention Puzzle
Playground XYZ CEO Rob Hall spoke to Attention Leaders about how attention success varies by environment, how it needs to be tied to business outcomes, and how...
Attention Measurement’s Global Footprint
With nearly 1/3rd of the big six agency billings, GroupM has huge influence on how clients advertise. Simon Thomas, Global Director - Audiences Research and Media...
The Tremendous Opportunity in Attention Measurement
Ethan Rapp just wrapped up a 10-month project at the ARF where he was responsible for cataloguing the full suite of attention providers. He shared what he learned in...
Let the Attention Data Tell the Story
Sam Mansour is senior manager, product management at Oracle, has witnessed the significant changes in advertising metrics from the publisher, creative, media and...
Moving Beyond Viewability to Focus on Consumer Engagement
Snap’s Hannah Richardson has prioritized marketing effectiveness throughout her career in the marketing, PR and advertising industries. She is now group manager,...
Moving Towards an Attention Revolution in Advertising
Thaer Namruti, EVP Global Data and Technology, Publicis Groupe has been involved in advances in attention measurement for many years, having witnessed the birth of...