How Gaming Creates New Experiential Advertising
The COVID-19 pandemic is challenging some industries, while creating great opportunity for others. Global quarantine creates a desire to escape and connect, an...
Gaming Industry’s Biggest TV Ads Play to Their Base of Young Males
Despite females now comprising nearly half of all U.S. gamers (46% according to the Entertainment Software Association), surging video game advertiser spend during...
COVID-19 and Brands On Trial
In this period of COVID-19, it is crucial for brands to know what is the right way to connect with their consumers and when is the right time to sell.
COVID-19 Public Service Announcements Struggle to Engage
As COVID-19 drives uncertainty, anxiety and sickness across the world, one would hope that TV public service announcements (PSAs) from major government and health...
Amid COVID-19 Crisis, Smiles Drop 32%
During a sustained global crisis, people go through a sequence of psychological stages, like ensuring their safety and security, then processing the meaning of the...
Short-Form Video In An Age of Distraction
Hopefully, the Coronavirus pandemic will pass quickly and with minimal harm. Either way, we’re accelerating into a new age of consumer distraction and shorter...
See Which Brand Ads Smashed It at Super Bowl LIV
Attention and emotion measures reveal propensity for advertising creative to drive impact of paid media investment
Emotion AI Reveals Which Tory and Labour Ads are Resonating Best With Voters
You know it. I know it. We all know it. A General Election is coming to the UK. When it will happen, we’re not sure just yet. But with Brexit looming and no party...