Play Your Audience Emotions to Stay On Top of The Game
The average TV audience for Super Bowl LI was 111.5 million, peaking at a record 172 million. With those kind of numbers and with that high level of concentrated...
Super Bowl 2017: The Full Rankings
We partnered with data providers Lucid to bring you the definitive ranking of the most emotionally engaging videos of Super Bowl 2017. Using Fulcrum marketplace, we...
Feelin' Good – How the Top Super Bowl LI Ads Got the US Smiling
With over 112 million Americans watching the Super Bowl, costing at least $5 million USD to place a 30 second spot, it’s little wonder brands are recounting the big...
Super Bowl 2016: The Full Rankings
We partnered with data providers Lucid and insights platform Qualtrics to test the emotional reactions of over 3000 people in the US, collecting over 20,000 ad views...
Mona Lisa's Smile in The Mind
The great portrait of Mona Lisa by Leonardo da Vinci is one of the most famous paintings in art history. The ambiguity of her expression, often described as...