#MozTheMonster vs Paddington Bear
Most of the key UK retailers have released their Christmas ads and Realeyes has tested them all to name a winner - the most engaging ad with viewers.
Emotional Intelligence test. It's a Masterpass!
An emotionally intelligent video has Three Success Factors:
How Oasis Drinks Squeezed the Pips Out of Their Branded Content
Oasis is the second most popular soft drink brand after Coca-Cola in France. In 2012 they launched its film “Be Fruit” created by French creative agency Marcel,...
Uber’s 'Effortless Night' Dances Away with Both Sexes
If you’ve seen Uber’s inaugural ad ‘Effortless Night’ by Creative Agency BBH, there’s something captivating about watching these two protagonists dance from scene to...
5 Checks Before Your You Launch Your Video
Let's face it: this has happened to you before, maybe even more than once. You've created a video, all the brand elements and calls to action are there, but it just...
Skittles Mother's Day Ad - What Went Wrong
In the highly competitive world of brand communication, creative risk-taking is commendable. But there's small print: it's only great when things go right, and the...
Brands Need to Build Their Emotional DNA to Reach Audiences
In 1980 the great pop prophet The Buggles once said, "Video killed the radio star" and indeed he was pretty much bang on. Thanks Buggles. Video has brought viewers...
How to Identify a Strong Performing Video Without Even Watching It
At Realeyes, we want your videos to perform the best they can. Making your videos seen, shared and loved by your customers across the web – to do that you need to...
We Tested the Best Social Videos by Digiday, with Surprising Results!
Digiday announced the winners of the Digiday Video Awards. One category in particular, Best Social Video, drew a wide range of creative work, highlighting everything...