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Key Takeaways From Teads' Attention Summit, Featuring Measurement Leaders From Mars, Dentsu Aegis, Realeyes and Teads
Colin Pye
Solidarity Ads Draw Attention to #BlackLivesMatter
Key findings 1. All ads tested held attention for first 15 seconds 2. Statements can be powerful, but can risk loss of attention 3. P&G and Disney winning female...
People Tired of Sappy Coronavirus Messaging, Insurance Ad Study Shows
In March, brand advertisers realised they needed to dial down on the product selling, and dial up brand values and reassurance. Things have begun to shift. Brands...
Realeyes Expands Globally As Market for Emotion AI Accelerates
New Executives Join to Meet International Demand as Realeyes Adds New Customers, Products and Applications
See Which Brand Ads Smashed It at Super Bowl LIV
Attention and emotion measures reveal propensity for advertising creative to drive impact of paid media investment
Realeyes Names Joseph Zahtila as Chief Revenue Officer
Zahtila Will Lead Go-To-Market Strategy and Growth for Pioneering Emotion AI Company
Emotion AI Measurement Company Realeyes Appoints Max Kalehoff To Lead Marketing, Growth
Realeyes, a leading computer vision and emotion AI company, announced the hiring of Max Kalehoff as Vice President of Marketing.
Face-reading AI Reveals Why Chilling Sandy Hook Promise PSA Is Such a Success
New backpack, pens and folders - everything a child needs to survive the new school year. Socks, scissors and a skateboard - everything a child needs to survive a...
Why Marketers Need AI to Scale the Effectiveness of Their Video Creative
Video in marketing is booming right now. Bolstered by a surge in mobile viewing and a host of innovative new digital media formats to choose from, video is firmly at...