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Realeyes Blog

By

Colin Pye

Colin's role includes developing the Realeyes brand, the UX&D of the platform and managing marketing communications. With strategic rigour and creative excellence, he brings nearly two decades of creative agency experience, across brand, digital, advertising and film. He's worked with many FTSE100 brands, help create new digital service propositions and created many innovative and strategic concepts to help inform senior management decisions. Colin was honored with the freedom of the City of London for industry recognition, has judged for D&AD, awarded with distinction for a mini MBA and having been part of a start-up E-commerce agency, means he's not shy at being hands on.

Posts By Colin Pye :

Christmas

Christmas Starts Early for UK Retailers

UK Retailers have already begun going in to battle, the turkey’s already basted and the knives are o...

Christmas Ad ranking

The Most Effective Christmas campaigns of 2017

Feeling Christmassy yet? With the launch of the new John Lewis ad just around the corner – the offic...

Halloween

How Advertisers Can Grab People's Attention This H...

Getting noticed this Halloween is not easy for advertisers. Brands looking to make the most of the h...

Halloween

Halloween 2018: The Scariest Ads Of All Time

Halloween is here - hooray! Yes, that annual event when the entire family celebrate everything that ...

Research

Measuring the Emotional Impact of Branded Storytel...

The biggest challenge facing marketers these days is not getting their message out – it’s being hear...

Controversial Ads

5 AI-Powered Insights About Nike's Kaepernick Ad T...

Case study

What Happened When We Tested Some Of The Greatest ...

Finding something decent to watch on the telly can be challenging. But while channel-hopping the see...

Research

Mobile Video Viewers More Emotional and Engaged Th...

People who watch videos on their mobile devices are more likely to have an intense emotional reactio...

Case study

Viva les émotions

We were invited by ENGIE to join their Lab at Viva Technology 2018 to showcase how our emotion analy...

Case study

Emotion mirroring – a perfect reflection between a...

If a tree falls in a forest and no one is around to hear it, does it make a sound?" is a philosophic...

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