Still from Disney Channel's 'Because Black Lives Matter' ad

Solidarity Ads Draw Attention to #BlackLivesMatter

Key findings 1. All ads tested held attention for first 15 seconds 2. Statements can be powerful, but can risk loss of attention 3. P&G and Disney winning female...

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People Tired of Sappy Coronavirus Messaging, Insurance Ad Study Shows

In March, brand advertisers realised they needed to dial down on the product selling, and dial up brand values and reassurance. Things have begun to shift. Brands...

Play to Win - Gaming Industry Ads Webinar to View

How Gaming Creates New Experiential Advertising

The COVID-19 pandemic is challenging some industries, while creating great opportunity for others. Global quarantine creates a desire to escape and connect, an...

Realeyes Expands Globally As Market for Emotion AI Accelerates

New Executives Join to Meet International Demand as Realeyes Adds New Customers, Products and Applications

See Which Brand Ads Smashed It at Super Bowl LIV

Attention and emotion measures reveal propensity for advertising creative to drive impact of paid media investment

Realeyes Names Joseph Zahtila as Chief Revenue Officer

Zahtila Will Lead Go-To-Market Strategy and Growth for Pioneering Emotion AI Company

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Emotion AI Measurement Company Realeyes Appoints Max Kalehoff To Lead Marketing, Growth

Realeyes, a leading computer vision and emotion AI company, announced the hiring of Max Kalehoff as Vice President of Marketing.

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Face-reading AI Reveals Why Chilling Sandy Hook Promise PSA Is Such a Success

New backpack, pens and folders - everything a child needs to survive the new school year. Socks, scissors and a skateboard - everything a child needs to survive a...

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Why Marketers Need AI to Scale the Effectiveness of Their Video Creative

Video in marketing is booming right now. Bolstered by a surge in mobile viewing and a host of innovative new digital media formats to choose from, video is firmly at...