Why Attention in Advertising Is Your Best Path to Sales
(This is a summary of a full article featured in Forbes)
How a Soundtrack Encouraged Cinema-Goers to Tackle World Hunger
The United Nations World Food Programme (WFP) and SAWA, the Global Cinema Advertising Association, have launched ‘Feed Our Future’ – a campaign to encourage global...
Key Takeaways From Teads' Attention Summit, Featuring Measurement Leaders From Mars, Dentsu Aegis, Realeyes and Teads
Earlier in July, Teads held its online summit ALL EYES ON ATTENTION: SHAPING THE FUTURE OF ADVERTISING, dedicated to measuring and managing attention in advertising.
Solidarity Ads Draw Attention to #BlackLivesMatter
Key findings 1. All ads tested held attention for first 15 seconds 2. Statements can be powerful, but can risk loss of attention 3. P&G and Disney winning female...
People Tired of Sappy Coronavirus Messaging, Insurance Ad Study Shows
In March, brand advertisers realised they needed to dial down on the product selling, and dial up brand values and reassurance. Things have begun to shift. Brands...
How Gaming Creates New Experiential Advertising
The COVID-19 pandemic is challenging some industries, while creating great opportunity for others. Global quarantine creates a desire to escape and connect, an...
Realeyes Expands Globally As Market for Emotion AI Accelerates
New Executives Join to Meet International Demand as Realeyes Adds New Customers, Products and Applications
See Which Brand Ads Smashed It at Super Bowl LIV
Attention and emotion measures reveal propensity for advertising creative to drive impact of paid media investment
Realeyes Names Joseph Zahtila as Chief Revenue Officer
Zahtila Will Lead Go-To-Market Strategy and Growth for Pioneering Emotion AI Company