A Bold New Era: Jaguar Rebrand Hits the Road to Drive Sales
Jaguar's declining sales figures necessitated a bold departure from convention to differentiate itself from competitors. The brand's 'New Era' relaunch strategy with...
PreView Adds Predicted Performance by Market, Demographic & Ad Format
We are excited to announce the latest version of our PreView solution, which introduces the ability to predict attention scores and sales impact across countries,...
PreView AI Metrics Linked to Performance Such as Sales & Brand Lift
Realeyes’ Human Attention measurement has long been validated against outcomes across the funnel, from awareness to sales. We have now also proved that Realeyes’ AI...
Quick Service Restaurant Ads Tested in an Instant for Viewer Attention
We tested 15 recent QSR ads using our PreView Synthetic Testing API, which employs models trained on Realeyes database of 17mn viewers of 85k ads. Each ad is given a...
Kantar and Realeyes Win I-COM Data Creativity Award
Kantar and Realeyes have achieved another significant milestone by winning the I-COM Data Creativity Award in the ID Resolution Category. This prestigious...
Why Realeyes Holds SOC2 Certification & What It Means
In an age where data is the lifeblood of businesses, trust and security are paramount. As a data company, we understand the critical importance of safeguarding your...
How a Strong Content Lead-In Increased Engagement by 62%
For as long as there’s been advertising, marketers have sought to place their messaging next to the most resonant content. The reasoning is simple – the adjacency of...
Presenting Award-Winning Attention Measurement Tool at MAD//Fest
"ATTENT!ON, ATTENT!ON, ATTENT!ON" the bear cries from this year’s MAD//Fest. Attention is on every advertiser’s agenda, which is why Realeyes is proud to be part of...
Mars and Realeyes Recognized by ANA for Marketing Data Strategy
Realeyes, along with our partner Mars, Inc., is proud to be named with honorable mention and among the top five entrants for the 2022 ANA ECHO Marketing Data...