#emotionAI Research Finds Lowering Ad Load Increases Attention, Brand Recall and Emotional Engagement
Less really is more in advertising. You only need to look at some recent research we conducted with France Télévisions Publicité to see how.
The Winners and Losers from Super Bowl 2018
We only have weeks to go until the 53rd Super Bowl kicks off in Atlanta, Georgia. There’s no doubt that this year’s Super Bowl Sunday promises to be a bruising...
3 Surprising AI-Powered Insights About Gillette’s Controversial Ad
Close shave - but polarisation of young vs old a good way to ensure brand stays relevant Preachy and patronising? Empowering and inspiring? Whatever your opinion of...
Heathrow’s Teddy Bear Ad is Most Emotionally Engaging Christmas Ad
Heathrow Airport campaign “The Heathrow Bears Return” is the most engaging Christmas ad of the year. That’s one of the key takeaways from our new Christmas...
Oracle’s Sarah O’Donnell Joins Realeyes as VP of Product Management
Realeyes has hired Oracle-Grapeshot’s Sarah O’Donnell as its VP of Product Management.
5 AI-Powered Insights About #EltonJohnLewis Ad
John Lewis finally launched its new much-awaited Christmas campaign last week. A slight departure from previous Xmas campaigns from the UK retailer, “The Boy And The...
John Lewis’ Elton Ad Is 5th Most Engaging of Retailer’s Christmas Ads
AI company Realeyes ranks John Lewis’ festive ads based on how much attention, emotional engagement and positive sentiment they generate “The Boy And The Piano”...
Christmas Starts Early for UK Retailers
UK Retailers have already begun going in to battle, the turkey’s already basted and the knives are out, but who’s going to carve off the lion’s share of customer...