Take A Sneak Peek At This Year’s Super Bowl Ads Before They Air
We only have a few days left to wait until the Super Bowl. But if you cannot wait any longer to see some of the ads, then don’t fear - we have you covered.
M&M’s Christina Applegate Super Bowl Teaser – Locks In The Suspense And Keeps Audience Guessing
With the Super Bowl just around the corner, brands are already limbering up for the Big Game by releasing teaser spots - essentially ads for their actual Super Bowl...
Super Bowl 2019: 84% Say Marijuana Ad Shouldn't Have Been Banned
The Super Bowl is less than a week away - and we could not be more excited.
#emotionAI Research Finds Lowering Ad Load Increases Attention, Brand Recall and Emotional Engagement
Less really is more in advertising. You only need to look at some recent research we conducted with France Télévisions Publicité to see how.
The Winners and Losers from Super Bowl 2018
We only have weeks to go until the 53rd Super Bowl kicks off in Atlanta, Georgia. There’s no doubt that this year’s Super Bowl Sunday promises to be a bruising...
3 Surprising AI-Powered Insights About Gillette’s Controversial Ad
Close shave - but polarisation of young vs old a good way to ensure brand stays relevant Preachy and patronising? Empowering and inspiring? Whatever your opinion of...
Heathrow’s Teddy Bear Ad is Most Emotionally Engaging Christmas Ad
Heathrow Airport campaign “The Heathrow Bears Return” is the most engaging Christmas ad of the year. That’s one of the key takeaways from our new Christmas...
Oracle’s Sarah O’Donnell Joins Realeyes as VP of Product Management
Realeyes has hired Oracle-Grapeshot’s Sarah O’Donnell as its VP of Product Management.
5 AI-Powered Insights About #EltonJohnLewis Ad
John Lewis finally launched its new much-awaited Christmas campaign last week. A slight departure from previous Xmas campaigns from the UK retailer, “The Boy And The...