The Most Effective Christmas Campaigns of 2017
Feeling Christmassy yet? With the launch of the new John Lewis ad just around the corner – the official start of the festive period – you can almost hear the sleigh...
How Advertisers Can Grab People's Attention This Halloween
Getting noticed this Halloween is not easy for advertisers. Brands looking to make the most of the huge interest surrounding Fright Night face a lot more noise than...
5 Unintentionally Creepy Children’s Ads That'll Haunt Your Dreams
It’s Halloween. A time to dress up, overdose on sugary treats and scare ourselves and our loved ones half to death watching horror movies. Some holiday!
Halloween 2018: The Scariest Ads of All Time
Halloween is here - hooray! Yes, that annual event when the entire family celebrate everything that is horrible, creepy and terrifying in the world is back - and we...
Measuring the Emotional Impact of Branded Storytelling
The biggest challenge facing marketers these days is not getting their message out – it’s being heard at all. At a time when the average time spent on digital...
How AI Can Help Brands Be Heard In The Age Of Distraction
The other weekend I caught myself juggling between six different connected devices at the same time.
AI Metric Tells Brands How Much Attention Ads Will Attract
Advertisers can now find out how much attention their ads will attract before they are launched thanks to a new AI-powered metric released today by emotion AI...
What Happened When We Tested Some Of The BBC's Greatest TV Moments
Finding something decent to watch on the telly can be challenging. But while channel-hopping the seemingly endless array of boring reality shows, cooking features...