How Attentive Ads are a Great Predictor of Sales Lift
A study by eye square, utilizing Realeyes attention measurement technology, found that attention on vertical video is a great predictor of future purchases on Amazon.
How Face Verification Will Save Advertisers Billions in Flawed Spend
Realeyes is on a mission to improve consumer data quality, which we believe will fix flawed decisions coming from 40%+ fake data that has historically been too...
Realeyes’ PreView Attention Tech Featured in ARF Attention Validation
Creative is the largest driver of business outcomes, including sales. It is responsible for 69% of success, according to the Advertising Research Foundation (ARF)....
Why Consumer Data Fraud Impacts $1T in Business Decisions
This is the third in a series of blogs that explain how Realeyes’ Verify is the solution to fix a broken survey industry.
Vidmob Integrates Realeyes Attention to its Creative Data Platform
First three global brand advertisers to pilot integrated solution for creative effectiveness. Creative attention metrics represent one of the biggest opportunities...
The Human Element Necessary for AI-Powered Attention
Erez Levin spent thirteen years at Google, most recently serving as US Agency Senior Data Transformation Lead. He's now Principal at Emet Advisory, where he helps...
Kantar and Realeyes Win I-COM Data Creativity Award
Kantar and Realeyes have achieved another significant milestone by winning the I-COM Data Creativity Award in the ID Resolution Category. This prestigious...
Data Quality Pledge Gaining Momentum
Quality should be the North Star of the consumer data industry, but bad incentives and lack of education has delayed the industry’s appetite to fix it. Buyers pushed...
CreativeX and Realeyes Join Forces to Launch AttentionX
AttentionX brings instant attention predictions to one of the largest creative databases in market. Mars is the first global advertiser to pilot integrated solution...