Vidmob Integrates Realeyes Attention to its Creative Data Platform
First three global brand advertisers to pilot integrated solution for creative effectiveness. Creative attention metrics represent one of the biggest opportunities...
The Human Element Necessary for AI-Powered Attention
Erez Levin spent thirteen years at Google, most recently serving as US Agency Senior Data Transformation Lead. He's now Principal at Emet Advisory, where he helps...
Kantar and Realeyes Win I-COM Data Creativity Award
Kantar and Realeyes have achieved another significant milestone by winning the I-COM Data Creativity Award in the ID Resolution Category. This prestigious...
Data Quality Pledge Gaining Momentum
Quality should be the North Star of the consumer data industry, but bad incentives and lack of education has delayed the industry’s appetite to fix it. Buyers pushed...
CreativeX and Realeyes Join Forces to Launch AttentionX
AttentionX brings instant attention predictions to one of the largest creative databases in market. Mars is the first global advertiser to pilot integrated solution...
Navigating the Attention Trail
Anna Estlund is the Senior Director of Insights and Strategy at Pernod Ricard. She shared with Realeyes how the company is approaching attention measurement for its...
Panels are Failing to Combat Fraud Effectively
This is a series of blogs that explain how Realeyes’ Verify is the solution to fix a broken survey industry.
Billion-Dollar Decisions at Risk: The Alarming Rise of Survey Fraud
Every year, brands spend billions of dollars on market research, aiming to understand consumer sentiment about issues at large or to know specific customer...
Attention Strengthens Advertisers’ Contract with Audiences
Tom Roach, VP Brand Strategy at Jellyfish, shared his perspective on how attention improves advertising effectiveness. He spoke to Realeyes about why attention...