Attention’s Big Moment Has Arrived
Andy Brown has long been on the vanguard of advancements in advertising metrics. As a former CEO and chairman of Kantar Media and a strategic advisor to many...
Attention is the Metric We've Been Waiting For
Mike Follett's lengthy career in media planning now helps LUMEN perfect its media attention measurement. He chatted with Realeyes about the importance of combining...
Being a Trailblazer in Attention Creates a Competitive Advantage
Paolo Provinciali, head of paid media strategy and operations, LinkedIn is a big advocate for using attention metrics to demonstrate specific business outcomes. He...
Attention Helping Determine Quality of an Impression
Angelina Eng has over 25 years of digital media, marketing and operations experience, focusing on helping agencies and brands to define, build and manage digital...
Attention Industry Needs to Move Upstream to Content Creation
In his illustrious career, Bill Harvey has consistently advanced the field of advertising measurement towards better metrics tied to more specific business...
Not All Attention is Equal
Marc Guldimann has been on the forefront of innovative media measurement, having started and sold multiple companies in this space. He’snow founder and CEO of...
Attention Top of Mind at ARF Summit
Realeyes was in full force at The Advertising Research Foundation’s (ARF) Summit last week: Attention Metrics: Moving from Laboratory to Field Applications.
Realeyes Enables Advertisers to Test Every Video for the Attention Economy
Global advertisers seldom test the efficacy of every video creative, often due to cost and complexity associated with traditional research methods. However,...
Brand-new PreView Changes the Creative Attention Game Forever
I’m excited to announce our new and improved PreView, a timely development as industry turns its attention on creative. We have always believed that creative...