Attention is the Remedy to Ad Overload
Joanne Leong, global head of planning at Dentsu, sat down with Realeyes to discuss Dentsu's approach to creative and media attention, advise brands just starting...
Harnessing Attention for Good
J. Brooks founded video advertising platform GlassView almost nine years ago after working at Morgan Stanley and Conde Nast, where he executed the majority of US...
Super Bowl LVII Ads Drove 16% More Audience Reactions Than Last Year
On Super Bowl Sunday, two unlikely partners (GM and Netflix) came together to share a Super Bowl spot with Will Ferrell. Cycling through various Netflix shows and...
How a Strong Content Lead-In Increased Engagement by 62%
For as long as there’s been advertising, marketers have sought to place their messaging next to the most resonant content. The reasoning is simple – the adjacency of...
Why CTV is the Perfect Place to Experiment with Attention Measurement
TVision’s Liu discusses what clients want from attention metrics, attention measurement’s big opportunity with CTV, and shares results from a Realeyes-TVision study...
World Cup Ad Using Suspense & Humor Increased Attention by 35%
The 2022 FIFA World Cup keeps breaking audience records for the sport globally, included here in the US with the England v. US match being the most-watched soccer...
World Cup Promos Driving Above Average Attention, Emotional Response
The World Cup taking place in the winter is a once-in-a-lifetime occurrence, but broadcasters NBC Universal and Fox are not complaining; viewership is way up and the...
Attention as a Proxy for Business Outcomes
Sorin Patilinet, Senior Director Consumer Insights at Mars Inc., is one of the most vocal proponents for attention from the client-side. We’ve been fortunate to work...
ARF’s Stipp: We Need to Study Inattention As Well As Attention
Long-time advertising researcher Horst Stipp left his lengthy tenure at NBC for the opportunity to bring his expertise to the Advertising Research Foundation (ARF),...