Kantar and Realeyes Join Forces to Fix Survey Fraud
In an era where survey results fuel $1 trillion in business decisions, ensuring the integrity of survey data is incredibly important. But the rise of generative AI...
The Trinity of Attention: Context, Emotional Response & Distinction
Mercedes Riofrio, global research manager at Seedtag, spoke with Attention Leaders about how attention helps advertisers dig deeper into how users behave, why it’s...
Attention is All About Delivering Value
As attention matures, advertisers are looking to their media partners to help them navigate this landscape. Parvati Vaish, SVP, Director of Analytics at Havas Media...
Kantar's Comprehensive Approach to Attention
Duncan Southgate, Senior Director of global creative in Kantar’s Insights division, is a creative, media, and brand insights expert passionate about delivering...
Kantar Integrates Realeyes Attention Tech to Advance Ad Effectiveness
We’ve long admired Kantar’s legacy as a pioneer and trusted partner in ad measurement to the world’s largest brands. Which is why we’re excited to announce we have...
Exploring Attention’s Renaissance
Albert Thompson, Walton Issacson MD, digital innovation, discussed why attention is the only thing that matters, why the truth about attention will set CMOs free,...
Attention as a Catalyst for Change
Alex Cheeseman is Head of Enterprise, UK at Outbrain, a technology platform that drives business results by engaging people across the open web. He spoke to Realeyes...
Helping Advertisers Solve the Attention Puzzle
Playground XYZ CEO Rob Hall spoke to Attention Leaders about how attention success varies by environment, how it needs to be tied to business outcomes, and how...
Attention Measurement’s Global Footprint
With nearly 1/3rd of the big six agency billings, GroupM has huge influence on how clients advertise. Simon Thomas, Global Director - Audiences Research and Media...