It’s Time to Address Advertising Effectiveness with Attention Metrics
Despite nascent status and developing standards, attention metrics represent a real opportunity to drive advertising effectiveness. Advertisers should act now and...
Using Visual Attention Metrics to Address The Digital Blind Spot in Advertising Effectiveness
We have reached the point where even the most TV-centric brands now invest a majority of their advertising on digital channels like CTV or online video. However, ad...
Attention: A Complex Phenomenon Whose Time Is Now
Matthias Rothensee’s background as a psychologist gives him a unique perspective on attention measurement. With the technology and ability to track improving, he...
Creative Attention Even More Important in a Post-ATT World
VidMob Founder and CEO Alex Collmer is a strong advocate for the importance of creative attention measurement. He discussed how a post-ATT world only enhances...
Attention Needs Standardization for Its Next Great Leap
In a lengthy advertising career, Gian LaVecchia, Managing Director, Americas at DoubleVerify, has seen the industry go through many changes. But he’s very bullish...
Attention is the Remedy to Ad Overload
Joanne Leong, global head of planning at Dentsu, sat down with Realeyes to discuss Dentsu's approach to creative and media attention, advise brands just starting...
Harnessing Attention for Good
J. Brooks founded video advertising platform GlassView almost nine years ago after working at Morgan Stanley and Conde Nast, where he executed the majority of US...
Super Bowl LVII Ads Drove 16% More Audience Reactions Than Last Year
On Super Bowl Sunday, two unlikely partners (GM and Netflix) came together to share a Super Bowl spot with Will Ferrell. Cycling through various Netflix shows and...
How a Strong Content Lead-In Increased Engagement by 62%
For as long as there’s been advertising, marketers have sought to place their messaging next to the most resonant content. The reasoning is simple – the adjacency of...