Attention’s Big Moment Arrives in Japan
Dentsu Senior Director Joshua Grant spoke with Attention Leaders about the importance of attention globally. He discussed: Why attention is becoming big in Japan How...
Media Attention Leaders Comment on the Role of Creative Attention
Adelaide and Impact Media CEO discuss and praise Realeyes Synthetic AI that predicts audience attention and provides real-time feedback.
Quick Service Restaurant Ads Tested in an Instant for Viewer Attention
We tested 15 recent QSR ads using our PreView Synthetic Testing API, which employs models trained on Realeyes database of 17mn viewers of 85k ads. Each ad is given a...
Synthetic AI Attention Tests Industry Leading Ads
We used our PreView Synthetic Testing API Demo to test various trending ads and demonstrate how Realeyes AI instantly measures attention. The demo provides a...
The Synthetic Future of Ad Testing is Here
Throughout our history, Realeyes has combined human creative testing with advanced technology, including artificial intelligence and machine learning, to parse...
How Attentive Ads are a Great Predictor of Sales Lift
A study by eye square, utilizing Realeyes attention measurement technology, found that attention on vertical video is a great predictor of future purchases on Amazon.
Realeyes’ PreView Attention Tech Featured in ARF Attention Validation
Creative is the largest driver of business outcomes, including sales. It is responsible for 69% of success, according to the Advertising Research Foundation (ARF)....
Vidmob Integrates Realeyes Attention to its Creative Data Platform
First three global brand advertisers to pilot integrated solution for creative effectiveness. Creative attention metrics represent one of the biggest opportunities...
The Human Element Necessary for AI-Powered Attention
Erez Levin spent thirteen years at Google, most recently serving as US Agency Senior Data Transformation Lead. He's now Principal at Emet Advisory, where he helps...