Amid COVID-19 Crisis, Smiles Drop 32%
During a sustained global crisis, people go through a sequence of psychological stages, like ensuring their safety and security, then processing the meaning of the...
First Covid-19 Auto Video Ads Reveal Appetite for Brand Reassurance
How do you sell cars during a global pandemic? That surely is one of the toughest questions facing every auto manufacturer now. Of course, every marketer is asking...
Short-Form Video In An Age of Distraction
Hopefully, the Coronavirus pandemic will pass quickly and with minimal harm. Either way, we’re accelerating into a new age of consumer distraction and shorter...
Why CMOs Are Blind to 90% of Their Content Experience
It is best practice -- and common -- for marketers to pre-test human response of their premium video content. That typically includes big event-driven “tentpole” TV...