Shorter Video Ads Among Top Performers In QSR Industry

Key findings Video ads 15 seconds or fewer in duration claim the top ten spots in capturing attention among 38 new summer QSR ads. Forced-exposure media buys don’t...

Facial Coding Mapping Emotional Expressions

Realeyes Surpasses Industry Standards for Understanding Attention & Emotion

Improved Classification System Surpasses Major Technology Providers and Academic Benchmarks For Facial Coding Realeyes is known for building advanced marketing...

Gaming Industry’s Biggest TV Ads Play to Their Base of Young Males

Despite females now comprising nearly half of all U.S. gamers (46% according to the Entertainment Software Association), surging video game advertiser spend during...


COVID-19 and Brands On Trial

In this period of COVID-19, it is crucial for brands to know what is the right way to connect with their consumers and when is the right time to sell.

The Clear Line Between Facial Coding and Facial Recognition

People often confuse and conflate “facial coding” with “facial recognition.” 

COVID-19 Public Service Announcements Struggle to Engage

As COVID-19 drives uncertainty, anxiety and sickness across the world, one would hope that TV public service announcements (PSAs) from major government and health...

Smile Index chart

Amid COVID-19 Crisis, Smiles Drop 32%

During a sustained global crisis, people go through a sequence of psychological stages, like ensuring their safety and security, then processing the meaning of the...