Presidential Election Video Ads Struggle to Win Attention
Key findings Biden ads are more effective at luring and sustaining audiences, however both candidates’ ads struggle to engage audiences and drive their message...
CMO Guide For Measuring Attention: Facial Coding
If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention. But measuring attention is not trivial....
The Science of Attention and Emotion AI In Advertising Effectiveness: Summit Recap
Our recent online summit, “The Science of Attention and Emotion AI,” was our most popular and engaging this year. Along with our special guests from our partners...
CMO Guide For Measuring Attention: Brain Scans
If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention. But measuring attention is not trivial....
CMO Guide For Measuring Attention: Surveys & Focus Groups
If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention. But measuring attention is not trivial....
CMO Guide For Measuring Attention: Interaction Metrics
Get your CMO Guide to Attention now If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.
Shorter Video Ads Among Top Performers In QSR Industry
Key findings Video ads 15 seconds or fewer in duration claim the top ten spots in capturing attention among 38 new summer QSR ads. Forced-exposure media buys don’t...