Gaming Industry’s Biggest TV Ads Play to Their Base of Young Males
Despite females now comprising nearly half of all U.S. gamers (46% according to the Entertainment Software Association), surging video game advertiser spend during...
COVID-19 and Brands On Trial
In this period of COVID-19, it is crucial for brands to know what is the right way to connect with their consumers and when is the right time to sell.
Why CMOs Are Blind to 90% of Their Content Experience
It is best practice -- and common -- for marketers to pre-test human response of their premium video content. That typically includes big event-driven “tentpole” TV...
Face-reading AI Reveals Why Chilling Sandy Hook Promise PSA Is Such a Success
New backpack, pens and folders - everything a child needs to survive the new school year. Socks, scissors and a skateboard - everything a child needs to survive a...
Why Marketers Need AI to Scale the Effectiveness of Their Video Creative
Video in marketing is booming right now. Bolstered by a surge in mobile viewing and a host of innovative new digital media formats to choose from, video is firmly at...
Christmas Starts Early for UK Retailers
UK Retailers have already begun going in to battle, the turkey’s already basted and the knives are out, but who’s going to carve off the lion’s share of customer...
How AI Can Help Brands Be Heard In The Age Of Distraction
The other weekend I caught myself juggling between six different connected devices at the same time.
AI Metric Tells Brands How Much Attention Ads Will Attract
Advertisers can now find out how much attention their ads will attract before they are launched thanks to a new AI-powered metric released today by emotion AI...
Picture Perfect - How Emotion Analytics is Ideal for Animatic Testing
Before a video ever gets aired, it’s already been through countless reviews, processes, edits and so on. So the earlier you can establish the potential success of a...