How AI Can Help Brands Be Heard In The Age Of Distraction
The other weekend I caught myself juggling between six different connected devices at the same time.
AI Metric Tells Brands How Much Attention Ads Will Attract
Advertisers can now find out how much attention their ads will attract before they are launched thanks to a new AI-powered metric released today by emotion AI...
Picture Perfect - How Emotion Analytics is Ideal for Animatic Testing
Before a video ever gets aired, it’s already been through countless reviews, processes, edits and so on. So the earlier you can establish the potential success of a...
What Can Emotion Analytics Do for Me? A Look at Creative Testing
With video projected to account for 79% of all internet traffic by 2020, brands are looking for the best tools to create high-performing content confidently.
Skittles Mother's Day Ad - What Went Wrong
In the highly competitive world of brand communication, creative risk-taking is commendable. But there's small print: it's only great when things go right, and the...