CMO Guide For Measuring Attention: Brain Scans
If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention. But measuring attention is not trivial....
CMO Guide For Measuring Attention: Surveys & Focus Groups
If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention. But measuring attention is not trivial....
Now CMOs Can Predict & Cut The Creatives That Waste Media Budget
“Marketers would be shocked if they knew how little active attention some of their executions are getting,” said Sorin Patilinet, global consumer marketing insights...
CMO Guide For Measuring Attention: Interaction Metrics
Get your CMO Guide to Attention now If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.
Shorter Video Ads Among Top Performers In QSR Industry
Key findings Video ads 15 seconds or fewer in duration claim the top ten spots in capturing attention among 38 new summer QSR ads. Forced-exposure media buys don’t...
Solidarity Ads Draw Attention to #BlackLivesMatter
Key findings 1. All ads tested held attention for first 15 seconds 2. Statements can be powerful, but can risk loss of attention 3. P&G and Disney winning female...
In This Time of Crisis, Faces Matter
We held a live event on The Science Behind Thank-You TV Ads last week and we had the pleasure to welcome our panel of experts who discussed the recent findings from...