Now CMOs Can Predict & Cut The Creatives That Waste Media Budget
“Marketers would be shocked if they knew how little active attention some of their executions are getting,” said Sorin Patilinet, global consumer marketing insights...
CMO Guide For Measuring Attention: Interaction Metrics
Get your CMO Guide to Attention now If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.
Shorter Video Ads Among Top Performers In QSR Industry
Key findings Video ads 15 seconds or fewer in duration claim the top ten spots in capturing attention among 38 new summer QSR ads. Forced-exposure media buys don’t...
Solidarity Ads Draw Attention to #BlackLivesMatter
Key findings 1. All ads tested held attention for first 15 seconds 2. Statements can be powerful, but can risk loss of attention 3. P&G and Disney winning female...
In This Time of Crisis, Faces Matter
We held a live event on The Science Behind Thank-You TV Ads last week and we had the pleasure to welcome our panel of experts who discussed the recent findings from...
How Gaming Creates New Experiential Advertising
The COVID-19 pandemic is challenging some industries, while creating great opportunity for others. Global quarantine creates a desire to escape and connect, an...
Gaming Industry’s Biggest TV Ads Play to Their Base of Young Males
Despite females now comprising nearly half of all U.S. gamers (46% according to the Entertainment Software Association), surging video game advertiser spend during...