Emotion AI Reveals Which U.S. Democratic Candidate is Resonating Best with Voters

Ahead of the third U.S. Democratic Primary Debate, a new study from AI company Realeyes measures viewers’ reactions to videos of candidates Senator Kamala Harris and...

Nike Ad featuring Wayne Rooney

The Best Football Ads To Keep You Going Until The Start Of Next Season

The end of the football season is nigh. The finals of the Europa League and Champions League this week will bring down the curtain on a football season that will...


Nike's Serena Williams Ad More Engaging Than Colin Kaepernick Spot

Nike hit the headlines in September 2018 with its “Dream Crazy” ad, featuring controversial NFL star Colin Kaepernick.


5 Surprising AI-Powered Insights About Super Bowl 2019

Football fans were not the only ones being put through the emotional wringer during Super Bowl 2019.


#emotionAI Research Finds Lowering Ad Load Increases Attention, Brand Recall and Emotional Engagement

Less really is more in advertising. You only need to look at some recent research we conducted with France Télévisions Publicité to see how.


5 Unintentionally Creepy Children’s Ads That'll Haunt Your Dreams

It’s Halloween. A time to dress up, overdose on sugary treats and scare ourselves and our loved ones half to death watching horror movies. Some holiday!


Halloween 2018: The Scariest Ads of All Time

Halloween is here - hooray! Yes, that annual event when the entire family celebrate everything that is horrible, creepy and terrifying in the world is back - and we...


Measuring the Emotional Impact of Branded Storytelling

The biggest challenge facing marketers these days is not getting their message out – it’s being heard at all. At a time when the average time spent on digital...