Mobile Video Viewers More Emotional and Engaged Than Desktop Users
People who watch videos on their mobile devices are more likely to have an intense emotional reaction to the content.
Viva les Émotions
We were invited by ENGIE to join their Lab at Viva Technology 2018 to showcase how our emotion analytics is used to enable brands like ENGIE to understand how people...
Emotion Mirroring – Perfect Reflection of Audience & Video Content
If a tree falls in a forest and no one is around to hear it, does it make a sound?" is a philosophical concept that raises questions regarding observation and...
New Report Predicts ‘Exponential Increase’ of Six-second Ad Format
There’s nothing hotter in the industry right now than six-second ads. But don’t just take our word for it – you can read all about it in Extreme Reach’s Q1 2018...
Emotional Engagement: How Nike Smashed it in London
The 3 minute video 'Nothing beats a Londoner', by Wieden + Kennedy, produced by Riff Raff Films, features London athletes competing over who has the biggest struggle...
A Christmas Gift of Happiness to the Nation from The BBC
The BBC One Christmas ad premiered on Saturday, December 2nd straight after Strictly (smart move BBC!), stealing the viewers’ hearts with the girl’s first dance...
Picture Perfect - How Emotion Analytics is Ideal for Animatic Testing
Before a video ever gets aired, it’s already been through countless reviews, processes, edits and so on. So the earlier you can establish the potential success of a...
What Can Emotion Analytics Do for Me? A Look at Creative Testing
With video projected to account for 79% of all internet traffic by 2020, brands are looking for the best tools to create high-performing content confidently.
Uber’s 'Effortless Night' Dances Away with Both Sexes
If you’ve seen Uber’s inaugural ad ‘Effortless Night’ by Creative Agency BBH, there’s something captivating about watching these two protagonists dance from scene to...