TikTok UGC and Brand Videos Outperform Other Ad Formats In Driving Attention In Mobile
The popularity of TikTok is surging thanks to the app’s ability to empower people to create, share and discover highly engaging video content. As users of the app...
Super Bowl LV Ads Lose Attention, Media Costs Rise
With a global pandemic and a divisive political climate, Super Bowl LV was an unprecedented year for advertisers to show off their creative chops on one of the...
Super Bowl LV Live Ad Tracker for Attention Using Emotion AI
From the first to the last ad of the game, each spot released in the field is rated by its performance to Capture, Retain and Encode audience attention using...
The Best Super Bowl Ads for Audience Attention 2018 - 2020
All eyes are on the Super Bowl. The biggest network TV event of the year claimed 102 million viewers in 2020 at a cost of $5.6 million per 30-seconnd spot. But are...
Radically Boost Video Attention by Using a Happy-Frame Thumbnail
By Jasmine Yang, PhD Student at Columbia Business School The internet has drastically reduced barriers to the distribution of videos through a variety of online...
Advertising Attention Prediction Tool Wins 'BIG Innovation Award'
We’re excited to announce we won the 2021 BIG Innovation Awards from Business Intelligence Group for PreView, our tool for measuring human response and predicting...
Video - How CMOs Can Save $20 Million On $100 Million Ad Spend
Can a CMO instantly save $20 million on a $100 million video ad spend? The definitive answer is yes, most can. That level of waste (or potential gain) is common...
How to Pull Off a 75-Person Company Offsite in VR
In December 2020, Realeyes employees from all over the world gathered for the company’s annual offsite meeting. In previous years, this event has brought together...
Best and Worst UK Christmas Ads for Audience Attention
The competition for consumer attention is fierce leading up to Christmas. It’s crucial to have a campaign that attracts highly distracted audiences, which is why...