Why Attention in Advertising Is Your Best Path to Sales

(This is a summary of a full article featured in Forbes)

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COVID-19 has shocked the world and sent economies spinning, and many home-goods brands have benefitted from consumers spending more to keep their homes and...

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Presidential Election Video Ads Struggle to Win Attention

Key findings  Biden ads are more effective at luring and sustaining audiences, however both candidates’ ads struggle to engage audiences and drive their message...

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CMO Guide For Measuring Attention: Facial Coding

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention. But measuring attention is not trivial....

How a Soundtrack Encouraged Cinema-Goers to Tackle World Hunger

The United Nations World Food Programme (WFP) and SAWA, the Global Cinema Advertising Association, have launched ‘Feed Our Future’ – a campaign to encourage global...

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The Science of Attention and Emotion AI In Advertising Effectiveness: Summit Recap

Our recent online summit, “The Science of Attention and Emotion AI,” was our most popular and engaging this year. Along with our special guests from our partners...

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CMO Guide For Measuring Attention: Brain Scans

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention. But measuring attention is not trivial....

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CMO Guide For Measuring Attention: Surveys & Focus Groups

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention. But measuring attention is not trivial....