Marc Guldimann - Attention Leader Interview 01

Not All Attention is Equal

Marc Guldimann has been on the forefront of innovative media measurement, having started and sold multiple companies in this space. He’snow founder and CEO of...

PreView Dashboard

Realeyes Enables Advertisers to Test  Every Video for the Attention Economy

Global advertisers seldom test the efficacy of every video creative, often due to cost and complexity associated with traditional research methods. However,...

PreView Dashboard

Brand-new PreView Changes the Creative Attention Game Forever

I’m excited to announce our new and improved PreView, a timely development as industry turns its attention on creative. We have always believed that creative...

Paulo Provinciali

LinkedIn Head of Media: You Must Have an Attention Strategy

“If you don't have a strategy to optimize for attention in advertising, you shouldn't do advertising.” Don’t take our word for it; the above is a verbatim quote from...

Mihkel Jäätma and Yan Liu

Realeyes & TVision Partner to Expand Full Suite of Attention Metrics

Building on their joint research on best practices to maximize viewer engagement with TV ads, Realeyes and TVision, leaders in attention measurement, will offer...

Priti Dalal, Michael Donnelly, Sarah Long & Mainak Mazumdar

Distinguished Ad Leaders Form Realeyes’ Attention Advisory Board

One of the best ways to improve advertising and customer experience is by harnessing attention metrics. Attention is both predictive and a prerequisite for any...

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Optimizing for Attention Drives Brand Lift

Realeyes has been proud to partner with global media platform Teads to collectively demonstrate how attention drives brand lift.

Illustration of a crystal ball containing lots of cash and attention metrics passing through it

Digiday Pays Attention to Realeyes’ Pioneering Technology

Digiday recently got the memo that attention is in. Their article cited Realeyes as a major influence on the power of attention, alongside some of our competitors....

Somebody scrolling through a PreView Report

Realeyes Attention Measurement for Video Ads Achieves Brand Adoption & U.S. Patent

More Brands Using AI-Powered Facial Coding Technology Over Surveys To Gain A True Understanding Of Human Response and Video Creative Performance Realeyes, a pioneer...