Trump and Biden Illustration

Presidential Election Video Ads Struggle to Win Attention

Key findings  Biden ads are more effective at luring and sustaining audiences, however both candidates’ ads struggle to engage audiences and drive their message...

Realeyes Facial Coding - Attention None to Full

CMO Guide For Measuring Attention: Facial Coding

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention. But measuring attention is not trivial....

The Science of Attention & Emotion AI speaker image

The Science of Attention and Emotion AI In Advertising Effectiveness: Summit Recap

Our recent online summit, “The Science of Attention and Emotion AI,” was our most popular and engaging this year. Along with our special guests from our partners...

Realeyes PreView Report

Now CMOs Can Predict & Cut The Creatives That Waste Media Budget

“Marketers would be shocked if they knew how little active attention some of their executions are getting,” said Sorin Patilinet, global consumer marketing insights...

Teads Attention Panel Speakers

Key Takeaways From Teads' Attention Summit, Featuring Measurement Leaders From Mars, Dentsu Aegis, Realeyes and Teads

Earlier in July, Teads held its online summit ALL EYES ON ATTENTION: SHAPING THE FUTURE OF ADVERTISING, dedicated to measuring and managing attention in advertising.

Shorter Video Ads Among Top Performers In QSR Industry

Key findings Video ads 15 seconds or fewer in duration claim the top ten spots in capturing attention among 38 new summer QSR ads. Forced-exposure media buys don’t...

Still from Disney Channel's 'Because Black Lives Matter' ad

Solidarity Ads Draw Attention to #BlackLivesMatter

Key findings 1. All ads tested held attention for first 15 seconds 2. Statements can be powerful, but can risk loss of attention 3. P&G and Disney winning female...

Play to Win - Gaming Industry Ads Webinar to View

How Gaming Creates New Experiential Advertising

The COVID-19 pandemic is challenging some industries, while creating great opportunity for others. Global quarantine creates a desire to escape and connect, an...