Radically Boost Video Attention by Using a Happy-Frame Thumbnail
By Jasmine Yang, PhD Student at Columbia Business School The internet has drastically reduced barriers to the distribution of videos through a variety of online...
Best and Worst UK Christmas Ads for Audience Attention
The competition for consumer attention is fierce leading up to Christmas. It’s crucial to have a campaign that attracts highly distracted audiences, which is why...
Why Attention in Advertising Is Your Best Path to Sales
(This is a summary of a full article featured in Forbes)
Presidential Election Video Ads Struggle to Win Attention
Key findings Biden ads are more effective at luring and sustaining audiences, however both candidates’ ads struggle to engage audiences and drive their message...
CMO Guide For Measuring Attention: Facial Coding
If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention. But measuring attention is not trivial....
The Science of Attention and Emotion AI In Advertising Effectiveness: Summit Recap
Our recent online summit, “The Science of Attention and Emotion AI,” was our most popular and engaging this year. Along with our special guests from our partners...
Now CMOs Can Predict & Cut The Creatives That Waste Media Budget
“Marketers would be shocked if they knew how little active attention some of their executions are getting,” said Sorin Patilinet, global consumer marketing insights...
Key Takeaways From Teads' Attention Summit, Featuring Measurement Leaders From Mars, Dentsu Aegis, Realeyes and Teads
Earlier in July, Teads held its online summit ALL EYES ON ATTENTION: SHAPING THE FUTURE OF ADVERTISING, dedicated to measuring and managing attention in advertising.
