LinkedIn Head of Media: You Must Have an Attention Strategy
“If you don't have a strategy to optimize for attention in advertising, you shouldn't do advertising.” Don’t take our word for it; the above is a verbatim quote from...
Realeyes & TVision Partner to Expand Full Suite of Attention Metrics
Building on their joint research on best practices to maximize viewer engagement with TV ads, Realeyes and TVision, leaders in attention measurement, will offer...
Distinguished Ad Leaders Form Realeyes’ Attention Advisory Board
One of the best ways to improve advertising and customer experience is by harnessing attention metrics. Attention is both predictive and a prerequisite for any...
Optimizing for Attention Drives Brand Lift
Realeyes has been proud to partner with global media platform Teads to collectively demonstrate how attention drives brand lift.
Digiday Pays Attention to Realeyes’ Pioneering Technology
Digiday recently got the memo that attention is in. Their article cited Realeyes as a major influence on the power of attention, alongside some of our competitors....
Realeyes Attention Measurement for Video Ads Achieves Brand Adoption & U.S. Patent
More Brands Using AI-Powered Facial Coding Technology Over Surveys To Gain A True Understanding Of Human Response and Video Creative Performance Realeyes, a pioneer...
TikTok UGC and Brand Videos Outperform Other Ad Formats In Driving Attention In Mobile
The popularity of TikTok is surging thanks to the app’s ability to empower people to create, share and discover highly engaging video content. As users of the app...
Super Bowl LV Ads Lose Attention, Media Costs Rise
With a global pandemic and a divisive political climate, Super Bowl LV was an unprecedented year for advertisers to show off their creative chops on one of the...
Super Bowl LV Live Ad Tracker for Attention Using Emotion AI
From the first to the last ad of the game, each spot released in the field is rated by its performance to Capture, Retain and Encode audience attention using...