Key Takeaways From Teads' Attention Summit, Featuring Measurement Leaders From Mars, Dentsu Aegis, Realeyes and Teads
Earlier in July, Teads held its online summit ALL EYES ON ATTENTION: SHAPING THE FUTURE OF ADVERTISING, dedicated to measuring and managing attention in advertising.
Shorter Video Ads Among Top Performers In QSR Industry
Key findings Video ads 15 seconds or fewer in duration claim the top ten spots in capturing attention among 38 new summer QSR ads. Forced-exposure media buys don’t...
Solidarity Ads Draw Attention to #BlackLivesMatter
Key findings 1. All ads tested held attention for first 15 seconds 2. Statements can be powerful, but can risk loss of attention 3. P&G and Disney winning female...
How Gaming Creates New Experiential Advertising
The COVID-19 pandemic is challenging some industries, while creating great opportunity for others. Global quarantine creates a desire to escape and connect, an...
Realeyes Surpasses Industry Standards for Understanding Attention & Emotion
Improved Classification System Surpasses Major Technology Providers and Academic Benchmarks For Facial Coding Realeyes is known for building advanced marketing...
Short-Form Video In An Age of Distraction
Hopefully, the Coronavirus pandemic will pass quickly and with minimal harm. Either way, we’re accelerating into a new age of consumer distraction and shorter...
Watch Our CEO Showcase How #EmotionAI Can Help Advertisers Be Heard In The Age Of Distraction At #AWEurope
Heading to Advertising Week Europe next week? Well, why not come and say hi. The Realeyes team is going to be out in force at the Picturehouse Central all week, and...
10 AI-Powered Insights to Help Brands Optimise Their Short-Form Mobile Ads
Marketers are literally running out of time. With viewer attention at an all-time low and the increasing dominance of mobile as the device of choice, the appetite...