Nielsen Adds Realeyes’ Attention & Creative Evaluation to Bolster Ad Outcomes
AI is accelerating advertising’s expansion from “trading in impressions” to “trading in “outcomes.” And the winning formula for advertising outcomes is effective...
Vidmob Integrates Realeyes Attention to its Creative Data Platform
First three global brand advertisers to pilot integrated solution for creative effectiveness. Creative attention metrics represent one of the biggest opportunities...
Kantar and Realeyes Win I-COM Data Creativity Award
Kantar and Realeyes have achieved another significant milestone by winning the I-COM Data Creativity Award in the ID Resolution Category. This prestigious...
Data Quality Pledge Gaining Momentum
Quality should be the North Star of the consumer data industry, but bad incentives and lack of education has delayed the industry’s appetite to fix it. Buyers pushed...
CreativeX and Realeyes Join Forces to Launch AttentionX
AttentionX brings instant attention predictions to one of the largest creative databases in market. Mars is the first global advertiser to pilot integrated solution...
Kantar and Realeyes Join Forces to Fix Survey Fraud
In an era where survey results fuel $1 trillion in business decisions, ensuring the integrity of survey data is incredibly important. But the rise of generative AI...
Kantar Integrates Realeyes Attention Tech to Advance Ad Effectiveness
We’ve long admired Kantar’s legacy as a pioneer and trusted partner in ad measurement to the world’s largest brands. Which is why we’re excited to announce we have...
Why Realeyes Holds SOC2 Certification & What It Means
In an age where data is the lifeblood of businesses, trust and security are paramount. As a data company, we understand the critical importance of safeguarding your...
Realeyes Enables Advertisers to Test Every Video for the Attention Economy
Global advertisers seldom test the efficacy of every video creative, often due to cost and complexity associated with traditional research methods. However,...