Max Kalehoff at ARF Summit

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Attention Top of Mind at ARF Summit

Keith O'Brien

Keith O'Brien

September 16
2 minute read
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Sorin Patilinet and Alex Browne presenting at MADFest

Mars, GSK Approach to Attention Highlights at ICOM Roundtable

Brands and measurement providers shared how attention measurement is the metric of the future at both the ICOM Summit Roundtable - Business Case for Attention and...

Attention Council Salon

Debate to Define Attention Continues at Attention Council CIMM Salon

The Attention Council recently held the Inaugural Coalition for Innovative Media Measurement (CIMM) Salon, where members shared their approaches to attention metrics...

Alex Browne Speaking at MAD//Fest

Presenting Award-Winning Attention Measurement Tool at MAD//Fest

"ATTENT!ON, ATTENT!ON, ATTENT!ON" the bear cries from this year’s MAD//Fest. Attention is on every advertiser’s agenda, which is why Realeyes is proud to be part of...

Martin Salo, Sorin Patilinet & Max Kalehoff

Mars and Realeyes Show 18% Sales Lift, Win I-COM Best AI Award

Mars, Incorporated and Realeyes won Best Artificial Intelligence at the 2022 I-Com Data Creativity Awards in Costa Brava, Spain.

ARF Aidience xScience with Max Kalehoff

Realeyes Presentation at the ARF [WATCH]

As our VP of marketing Max Kalehoff wrote in his recent Forbes piece, the growing attention to attention is great for the advertising industry. That’s why he was...

ROI Paper - The High Price of Low Quality Video Advertising

Video - How CMOs Can Save $20 Million On $100 Million Ad Spend

Can a CMO instantly save $20 million on a $100 million video ad spend? The definitive answer is yes, most can. That level of waste (or potential gain) is common...

Realeyes VR Summit

How to Pull Off a 75-Person Company Offsite in VR

In December 2020, Realeyes employees from all over the world gathered for the company’s annual offsite meeting. In previous years, this event has brought together...

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The Science of Attention and Emotion AI In Advertising Effectiveness: Summit Recap

Our recent online summit, “The Science of Attention and Emotion AI,” was our most popular and engaging this year. Along with our special guests from our partners...

Teads Attention Panel Speakers

Key Takeaways From Teads' Attention Summit, Featuring Measurement Leaders From Mars, Dentsu Aegis, Realeyes and Teads

Earlier in July, Teads held its online summit ALL EYES ON ATTENTION: SHAPING THE FUTURE OF ADVERTISING, dedicated to measuring and managing attention in advertising.