Realeyes Appoints Dorota Smaggia as Managing Director France
Dorota takes Realeyes’ emotion analytics technology to the French market, introducing emotional intelligence studies to brands, content producers, agencies; and...
5 Checks Before Your You Launch Your Video
Let's face it: this has happened to you before, maybe even more than once. You've created a video, all the brand elements and calls to action are there, but it just...
Skittles Mother's Day Ad - What Went Wrong
In the highly competitive world of brand communication, creative risk-taking is commendable. But there's small print: it's only great when things go right, and the...
Brands Need to Build Their Emotional DNA to Reach Audiences
In 1980 the great pop prophet The Buggles once said, "Video killed the radio star" and indeed he was pretty much bang on. Thanks Buggles. Video has brought viewers...
How to Identify a Strong Performing Video Without Even Watching It
At Realeyes, we want your videos to perform the best they can. Making your videos seen, shared and loved by your customers across the web – to do that you need to...
How Do You Know if a Customer Loves You So?
IT'S WITHIN THESE FOUR METRICS “If you want to know if he loves you so, it’s in his kiss”, once advised Cher. While perhaps just one criterion is enough to identify...
TEDx talk by Realeyes' CEO Mihkel Jäätma
In his TEDx talk "Humanising data through emotion measurement" Realeyes' CEO Mihkel Jäätma gives a full account of what emotion analytics could mean for business,...
How Emotions Are Linked to Sales: Interview with Realeyes' CEO Mihkel Jaatma
Having presented research about the link between emotional perception of video ads and sales results, Realeyes has been approached with questions and queries. We...
Super Bowl 2017: The Full Rankings
We partnered with data providers Lucid to bring you the definitive ranking of the most emotionally engaging videos of Super Bowl 2017. Using Fulcrum marketplace, we...