John Lewis’ Elton Ad Is 5th Most Engaging of Retailer’s Christmas Ads
AI company Realeyes ranks John Lewis’ festive ads based on how much attention, emotional engagement and positive sentiment they generate “The Boy And The Piano”...
Christmas Starts Early for UK Retailers
UK Retailers have already begun going in to battle, the turkey’s already basted and the knives are out, but who’s going to carve off the lion’s share of customer...
AI-Powered Insights On How to Create The Perfect Christmas Ad
The John Lewis ad is almost here – and with it the official start of the Christmas period. Sure, it’s less than two months till Jesus’ birthday, but they do say it...
'The Long Wait' Is The Most Effective John Lewis Christmas Ad
Tear-inducing 2011 campaign at top of UK retail store’s Xmas tree, according to Realeyes’ face-reading AI technology that measures attention and emotion levels
The Most Effective Christmas Campaigns of 2017
Feeling Christmassy yet? With the launch of the new John Lewis ad just around the corner – the official start of the festive period – you can almost hear the sleigh...
How Advertisers Can Grab People's Attention This Halloween
Getting noticed this Halloween is not easy for advertisers. Brands looking to make the most of the huge interest surrounding Fright Night face a lot more noise than...
5 Unintentionally Creepy Children’s Ads That'll Haunt Your Dreams
It’s Halloween. A time to dress up, overdose on sugary treats and scare ourselves and our loved ones half to death watching horror movies. Some holiday!
Halloween 2018: The Scariest Ads of All Time
Halloween is here - hooray! Yes, that annual event when the entire family celebrate everything that is horrible, creepy and terrifying in the world is back - and we...