Halloween 2018: The Scariest Ads of All Time
Halloween is here - hooray! Yes, that annual event when the entire family celebrate everything that is horrible, creepy and terrifying in the world is back - and we...
Measuring the Emotional Impact of Branded Storytelling
The biggest challenge facing marketers these days is not getting their message out – it’s being heard at all. At a time when the average time spent on digital...
How AI Can Help Brands Be Heard In The Age Of Distraction
The other weekend I caught myself juggling between six different connected devices at the same time.
AI Metric Tells Brands How Much Attention Ads Will Attract
Advertisers can now find out how much attention their ads will attract before they are launched thanks to a new AI-powered metric released today by emotion AI...
What Happened When We Tested Some Of The BBC's Greatest TV Moments
Finding something decent to watch on the telly can be challenging. But while channel-hopping the seemingly endless array of boring reality shows, cooking features...
Mobile Video Viewers More Emotional and Engaged Than Desktop Users
People who watch videos on their mobile devices are more likely to have an intense emotional reaction to the content.
Former AOL And MediaMath Director Rob Blake Joins Emotion AI Pioneers Realeyes As CRO
Martech pioneers Realeyes - which uses emotional AI software to help advertisers such as Coca-Cola and Mars maximise the impact of their video marketing - today...
Realeyes Shortlisted For Europa Award
Realeyes has been shortlisted for a Europa award. The tech company, which uses emotional AI software to help advertisers such as Coca-Cola and Mars maximise the...