The Best Super Bowl Ads for Audience Attention 2018 - 2020
All eyes are on the Super Bowl. The biggest network TV event of the year claimed 102 million viewers in 2020 at a cost of $5.6 million per 30-seconnd spot. But are...
Radically Boost Video Attention by Using a Happy-Frame Thumbnail
By Jasmine Yang, PhD Student at Columbia Business School The internet has drastically reduced barriers to the distribution of videos through a variety of online...
Advertising Attention Prediction Tool Wins 'BIG Innovation Award'
We’re excited to announce we won the 2021 BIG Innovation Awards from Business Intelligence Group for PreView, our tool for measuring human response and predicting...
Video - How CMOs Can Save $20 Million On $100 Million Ad Spend
Can a CMO instantly save $20 million on a $100 million video ad spend? The definitive answer is yes, most can. That level of waste (or potential gain) is common...
How to Pull Off a 75-Person Company Offsite in VR
In December 2020, Realeyes employees from all over the world gathered for the company’s annual offsite meeting. In previous years, this event has brought together...
Best and Worst UK Christmas Ads for Audience Attention
The competition for consumer attention is fierce leading up to Christmas. It’s crucial to have a campaign that attracts highly distracted audiences, which is why...
A Mission to Create a Trillion More Smiles Per Year
Those who are already familiar with Realyes will know us for our application of computer vision and emotion AI technology to empower advertisers and media platform...
Why Attention in Advertising Is Your Best Path to Sales
(This is a summary of a full article featured in Forbes)
Home-Care Brands Profit During COVID-19, Not Because of Great Ads
COVID-19 has shocked the world and sent economies spinning, and many home-goods brands have benefitted from consumers spending more to keep their homes and...