How to Pull Off a 75-Person Company Offsite in VR
In December 2020, Realeyes employees from all over the world gathered for the company’s annual offsite meeting. In previous years, this event has brought together...
Best and Worst UK Christmas Ads for Audience Attention
The competition for consumer attention is fierce leading up to Christmas. It’s crucial to have a campaign that attracts highly distracted audiences, which is why...
A Mission to Create a Trillion More Smiles Per Year
Those who are already familiar with Realyes will know us for our application of computer vision and emotion AI technology to empower advertisers and media platform...
Why Attention in Advertising Is Your Best Path to Sales
(This is a summary of a full article featured in Forbes)
Home-Care Brands Profit During COVID-19, Not Because of Great Ads
COVID-19 has shocked the world and sent economies spinning, and many home-goods brands have benefitted from consumers spending more to keep their homes and...
Presidential Election Video Ads Struggle to Win Attention
Key findings Biden ads are more effective at luring and sustaining audiences, however both candidates’ ads struggle to engage audiences and drive their message...
CMO Guide For Measuring Attention: Facial Coding
If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention. But measuring attention is not trivial....
How a Soundtrack Encouraged Cinema-Goers to Tackle World Hunger
The United Nations World Food Programme (WFP) and SAWA, the Global Cinema Advertising Association, have launched ‘Feed Our Future’ – a campaign to encourage global...
The Science of Attention and Emotion AI In Advertising Effectiveness: Summit Recap
Our recent online summit, “The Science of Attention and Emotion AI,” was our most popular and engaging this year. Along with our special guests from our partners...