Emotion Mirroring – Perfect Reflection of Audience & Video Content
If a tree falls in a forest and no one is around to hear it, does it make a sound?" is a philosophical concept that raises questions regarding observation and...
New Report Predicts ‘Exponential Increase’ of Six-second Ad Format
There’s nothing hotter in the industry right now than six-second ads. But don’t just take our word for it – you can read all about it in Extreme Reach’s Q1 2018...
Emotion Tech Pioneer Realeyes Expands AI Team After Raising $16.2M In Growth Funding
Molten Ventures leads investment round in tech company that uses AI and computer vision to help computers read people’s emotions.
Attention Seeker: The 6-second Ad
In today’s climate of limited attention spans, the fickle finger of fate is inevitably poised, waiting to stab any ‘Skip’ button that gets in the way of the viewing...
Twitter’s Ad Celebrates Women During the Oscars with #HereWeAre
#PressForProgress is the theme for International Women’s Day that falls on March 8th every year – a global reminder of the momentum that’s striving for gender...
Could You Swear That It's a Great Ad?
It seems that February 2018 in the UK had a good run of successful bullish branding with Irn-Bru’s “Don’t be a can’t” and KFC’s, “FCK”. The latest ad, ‘Parents’ from...
Emotional Engagement: How Nike Smashed it in London
The 3 minute video 'Nothing beats a Londoner', by Wieden + Kennedy, produced by Riff Raff Films, features London athletes competing over who has the biggest struggle...
What Makes a Successful Olympics Ad?
The Olympic Games is a celebration of strength, spirit, and achievement. As the world watched the opening ceremony of the XXIII Olympic Winter Games in Pyeongchang,...
Super Bowl 2018 Rankings
As featured in Marketing Week, we partnered with Lucid to bring you the definitive ranking of the most emotionally engaging videos of the Super Bowl LII. We tested...