How Do You Know if a Customer Loves You So?
IT'S WITHIN THESE FOUR METRICS “If you want to know if he loves you so, it’s in his kiss”, once advised Cher. While perhaps just one criterion is enough to identify...
We Tested the Best Social Videos by Digiday, with Surprising Results!
Digiday announced the winners of the Digiday Video Awards. One category in particular, Best Social Video, drew a wide range of creative work, highlighting everything...
TEDx talk by Realeyes' CEO Mihkel Jäätma
In his TEDx talk "Humanising data through emotion measurement" Realeyes' CEO Mihkel Jäätma gives a full account of what emotion analytics could mean for business,...
How Emotions Are Linked to Sales: Interview with Realeyes' CEO Mihkel Jaatma
Having presented research about the link between emotional perception of video ads and sales results, Realeyes has been approached with questions and queries. We...
Enhancing Emotion Data Collection with Selenium Pt.1
At Realeyes, we build emotion recognition software, using facial coding via webcams directly through the browser. Our technology enables brands and content creators...
Play Your Audience Emotions to Stay On Top of The Game
The average TV audience for Super Bowl LI was 111.5 million, peaking at a record 172 million. With those kind of numbers and with that high level of concentrated...
Super Bowl 2017: The Full Rankings
We partnered with data providers Lucid to bring you the definitive ranking of the most emotionally engaging videos of Super Bowl 2017. Using Fulcrum marketplace, we...
Feelin' Good – How the Top Super Bowl LI Ads Got the US Smiling
With over 112 million Americans watching the Super Bowl, costing at least $5 million USD to place a 30 second spot, it’s little wonder brands are recounting the big...
Rio Olympics 2016: The Full Rankings
We partnered with audience platform Lucid to to test the emotional reactions of over 4,5000 people in the US, collecting over 18,000 ad views to 66 Olympic...