How Emotions Affect Memory
90% of human behavior is driven by emotions. When it comes to emotions created by video content, we’ve learned that high engagement is associated with an increase in...
How Oasis Drinks Squeezed the Pips Out of Their Branded Content
Oasis is the second most popular soft drink brand after Coca-Cola in France. In 2012 they launched its film “Be Fruit” created by French creative agency Marcel,...
Uber’s 'Effortless Night' Dances Away with Both Sexes
If you’ve seen Uber’s inaugural ad ‘Effortless Night’ by Creative Agency BBH, there’s something captivating about watching these two protagonists dance from scene to...
The Power of Emotional Advertising & Kahneman's System 1 Peak-End Rule
Over the years, advertisers have learned that appealing to consumers' emotions can be more effective than relying solely on rational persuasion. One psychological...
Three Myths about Emotion Measurement. Busted.
“The next frontier” of big data, Emotion Analytics is confidently making its way into marketing research and decision making. Its growing popularity rests on solid...
Realeyes Appoints Dorota Smaggia as Managing Director France
Dorota takes Realeyes’ emotion analytics technology to the French market, introducing emotional intelligence studies to brands, content producers, agencies; and...
5 Checks Before Your You Launch Your Video
Let's face it: this has happened to you before, maybe even more than once. You've created a video, all the brand elements and calls to action are there, but it just...
Skittles Mother's Day Ad - What Went Wrong
In the highly competitive world of brand communication, creative risk-taking is commendable. But there's small print: it's only great when things go right, and the...
Brands Need to Build Their Emotional DNA to Reach Audiences
In 1980 the great pop prophet The Buggles once said, "Video killed the radio star" and indeed he was pretty much bang on. Thanks Buggles. Video has brought viewers...