Brands Need to Build Their Emotional DNA to Reach Audiences
In 1980 the great pop prophet The Buggles once said, "Video killed the radio star" and indeed he was pretty much bang on. Thanks Buggles. Video has brought viewers...
How to Identify a Strong Performing Video Without Even Watching It
At Realeyes, we want your videos to perform the best they can. Making your videos seen, shared and loved by your customers across the web – to do that you need to...
How Do You Know if a Customer Loves You So?
IT'S WITHIN THESE FOUR METRICS “If you want to know if he loves you so, it’s in his kiss”, once advised Cher. While perhaps just one criterion is enough to identify...
We Tested the Best Social Videos by Digiday, with Surprising Results!
Digiday announced the winners of the Digiday Video Awards. One category in particular, Best Social Video, drew a wide range of creative work, highlighting everything...
TEDx talk by Realeyes' CEO Mihkel Jäätma
In his TEDx talk "Humanising data through emotion measurement" Realeyes' CEO Mihkel Jäätma gives a full account of what emotion analytics could mean for business,...
How Emotions Are Linked to Sales: Interview with Realeyes' CEO Mihkel Jaatma
Having presented research about the link between emotional perception of video ads and sales results, Realeyes has been approached with questions and queries. We...
Enhancing Emotion Data Collection with Selenium Pt.1
At Realeyes, we build emotion recognition software, using facial coding via webcams directly through the browser. Our technology enables brands and content creators...
Play Your Audience Emotions to Stay On Top of The Game
The average TV audience for Super Bowl LI was 111.5 million, peaking at a record 172 million. With those kind of numbers and with that high level of concentrated...
Super Bowl 2017: The Full Rankings
We partnered with data providers Lucid to bring you the definitive ranking of the most emotionally engaging videos of Super Bowl 2017. Using Fulcrum marketplace, we...