Realeyes to Partner with FCB
FCB, the iconic global ad agency, has partnered with Realeyes to deliver stronger ROI to its key accounts and grow its business through new account wins. Realeyes is...
Emotional Intelligence test. It's a Masterpass!
An emotionally intelligent video has Three Success Factors:
Detecting More Complex Affective States
Our technology leadership and world-class scientific advisors are part of a larger network of Europe’s top universities and organisations. Through several grants...
Enhancing Emotion Data Collection with Selenium Pt.2
We ended up creating our own Selenium Grid, as providers like BrowserStack did not provide support for webcams and customizations with a function to Allow webcam...
How Emotions Affect Memory
90% of human behavior is driven by emotions. When it comes to emotions created by video content, we’ve learned that high engagement is associated with an increase in...
How Oasis Drinks Squeezed the Pips Out of Their Branded Content
Oasis is the second most popular soft drink brand after Coca-Cola in France. In 2012 they launched its film “Be Fruit” created by French creative agency Marcel,...
Uber’s 'Effortless Night' Dances Away with Both Sexes
If you’ve seen Uber’s inaugural ad ‘Effortless Night’ by Creative Agency BBH, there’s something captivating about watching these two protagonists dance from scene to...
The Power of Emotional Advertising & Kahneman's System 1 Peak-End Rule
Over the years, advertisers have learned that appealing to consumers' emotions can be more effective than relying solely on rational persuasion. One psychological...
Three Myths about Emotion Measurement. Busted.
“The next frontier” of big data, Emotion Analytics is confidently making its way into marketing research and decision making. Its growing popularity rests on solid...